Tree Top, a farmer-grown, farmer-owned cooperative and leading producer of high-quality fruit-based products, has completed a brand refresh that includes updates to its logo and packaging. Known for its apple sauces and juices, the brand’s fresh new look aims to appeal to consumers and stand out on retail shelves, the company says.

As part of the initiative, Tree Top updated its logo and enhanced its brand identity to evolve its image while maintaining its legacy and heritage. The brand also introduced a group of new playful fruit characters that appear exclusively on its apple sauce pouches. The new characters lend themselves to the kid-friendly nature of Tree Top’s apple sauce pouches, which are a perfect grab-and-go snack to help keep kids nourished.

With its new look, Tree Top continues to enhance its retail presence following the launch of its online retail store in November 2024 and remains focused on providing trusted food products that people feel good about feeding their families. 

“At Tree Top, we’re always proud to bring something new and fun to the loyal customers who love our products,” said Brad Olsen, Tree Top’s vice president of marketing, in a statement. “Our new packaging is a reflection of that, with an exciting look that stands out at the shelf and nods to our roots as a farmer-grown, farmer-owned cooperative. The new look is just the first of many exciting things happening here at Tree Top, as we evolve to meet the needs of families everywhere while delivering the same high-quality products they’ve trusted for decades.”

To celebrate its new look and commitment to its core belief that Everyone Deserves Good Food, Tree Top launched a giveaway of $10,000 in free groceries. Consumers were encouraged to engage with the brand on social media for a chance to win. One grand-prize winner will receive $5,000 and five runners-up will each receive $1,000. Consumers can follow Tree Top on Instagram (@TreeTopInc) and Facebook (@TreeTop) to learn more. 

“We’re excited to celebrate our brand refresh,” Olsen said. “Our new look reflects our passion for providing trusted food products that people feel good feeding their families, and we’re excited to share it with everyone.”