As beverage brands scale, challenges rarely emerge because demand disappears. More often, they surface when the operating model that supported early success is asked to stretch into the next phase of growth. Join The Outlier Initiative and G3 Logistics for an insight-driven webinar exploring how brand strategy, packaging decisions, and supply chain design can work together more intentionally as complexity increases. Designed for growth-stage beverage companies, this session brings together Courtney O’Brien, Founder & Managing Director of The Outlier Initiative, and Brad Busam, VP and GM of Global Logistics at G3 Logistics, to share where misalignment can quietly take shape, and how many leading brands adapt their approach as they scale. Drawing from real-world experience and operator perspective, this webinar reframes logistics as an upstream design consideration, not simply a downstream function, helping marketing, operations, and supply chain leaders align around smarter, more resilient growth.

Learning Objectives:

• How brand positioning and consumer clarity influence packaging, channel strategy, and execution decisions
• Why some operational challenges take shape early through packaging formats, SKU strategy, and service expectations
• Common growth-stage trade offers that make sense at one moment, but can introduce risk as volume, geography, and channels expand
• What tends to feel most strained at scale across warehouses, transportation, and inventory
• Three practical questions growth brands can use to scale with greater confidence and fewer surprises

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