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Home » Keywords: » branding

Items Tagged with 'branding'

ARTICLES

StoliGroupLogo_900.jpg

Stoli Group announces major rebrand

Company will source materials from Slovakian suppliers
March 7, 2022

Stoli Group, Luxembourg, announced a major rebrand and the end of the use of the Stolichnaya name. 


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34-VM1911-4843-VM_VintageLaunchCollateralMoviePoster_A0_05.jpg
Between Drinks

Villa maria, Colin West make collaborative documentary

68-minute film shows highs and lows of making world-class wine
April 12, 2020
New Zealand-based winery Villa Maria teamed up with American filmmaker Colin West of WINERAM Productions to release “Vintage,” a feature-length documentary that tells a uniquely Kiwi story, capturing the incredible highs and heart-breaking lows of making world-class wine in New Zealand.
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Barbara Harfmann, Between Drinks column
Between Drinks

Bartenders have power in on-premise alcohol brand recommendations

Patrón named best overall spirit in bar influencer study
Barbara Harfmann
Barbara Harfmann
April 12, 2020
When dining out, consumers that “belly up to the bar” might ask their bartenders for recommendations on a particular brand or cocktail.
Read More
52-PackNews-Oskar.jpg
Packaging News

Oskar Blues launches first package redesign in 15 years

March 20, 2020

Oskar Blues Brewery announced rebranded packaging for its entire lineup of canned craft beers, marking the first changes to the look of the lineup in more than 15 years.


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Beverage News graphic

‘Brands of the Year’ list topped by Green Mountain, Coca-Cola, Lipton

April 24, 2012

Green Mountain Coffee ranked as the coffee brand of the year above Folgers, Dunkin’ Donuts and Millstone in Harris Interactive’s 2012 Harris Poll EquiTrend study.


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Corona packaging

Packaging News: New graphics unveiled by Corona, Slim Fast and Pyramid

January 9, 2012
Read about new branding efforts and new packaging in the beverage industry.
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Beam Inc.

Beam unveils new corporate branding

August 16, 2011

Beam Global Spirits & Wine Inc., Deerfield, Ill., has announced its new corporate branding in anticipation of becoming an independent publicly traded spirits company, to be renamed Beam Inc., in the early fourth quarter.


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Heineken

Heineken debuts ‘Be a Man of the World’ campaign

July 5, 2011

Heineken USA, White Plains, N.Y., premiered a new television advertising campaign for its Heineken Light brand under the “Be a Man of the World” platform on July 1. The marketing effort features commercials centered around consumers and their “occasionally perfect” experiences.


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EVR’s rejuvenating shift for better appeal

From Préventiv Waters to EVR, brand alters its positioning
June 20, 2011

For the past two decades, researchers have been extensively studying resveratrol, a naturally occurring compound commonly found in the skin of red wine grapes that is said to have anti-aging, cardiovascular and anti-cancer benefits. Looking to hone in on those benefits, Jonathan Straub, a sales executive, put together a team of experts to help him launch a functional beverage that contained the powerful antioxidant.


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Heineken Feature Image

Heineken invites the world to a ‘legendary date’

June 7, 2011

Heineken, Amsterdam, launched its second film from its global “Open Your World” campaign, entitled “The Date.”


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More Articles Tagged with 'branding'
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