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68-minute film shows highs and lows of making world-class wine
April 12, 2020
New Zealand-based winery Villa Maria teamed up with American filmmaker Colin West of WINERAM Productions to release “Vintage,” a feature-length documentary that tells a uniquely Kiwi story, capturing the incredible highs and heart-breaking lows of making world-class wine in New Zealand.
Oskar Blues Brewery announced rebranded packaging for its entire lineup of canned craft beers, marking the first changes to the look of the lineup in more than 15 years.
Green Mountain Coffee ranked as the coffee brand of the year above Folgers, Dunkin’ Donuts and Millstone in Harris Interactive’s 2012 Harris Poll EquiTrend study.
Beam Global Spirits & Wine Inc., Deerfield, Ill., has announced its new corporate branding in anticipation of becoming an independent publicly traded spirits company, to be renamed Beam Inc., in the early fourth quarter.
Heineken USA, White Plains, N.Y., premiered a new television advertising campaign for its Heineken Light brand under the “Be a Man of the World” platform on July 1. The marketing effort features commercials centered around consumers and their “occasionally perfect” experiences.
From Préventiv Waters to EVR, brand alters its positioning
June 20, 2011
For the past two decades, researchers have been extensively studying resveratrol, a naturally occurring compound commonly found in the skin of red wine grapes that is said to have anti-aging, cardiovascular and anti-cancer benefits. Looking to hone in on those benefits, Jonathan Straub, a sales executive, put together a team of experts to help him launch a functional beverage that contained the powerful antioxidant.