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Home » Keywords: » branding

Items Tagged with 'branding'

ARTICLES

liquid death sodas

Bold branding delivers Liquid Death its edge

Marketing helps healthy hydration company connect authentically with consumers
Jessica Jacobsen
Jessica Jacobsen
May 7, 2025

Initially operating in the canned water space, Liquid Death has expanded to canned iced tea and drink mixer segments, making it a growing presence in the healthy hydration space.


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Zend Wellness Rebrand.jpg

Zend Coffee rebrands as Zend Wellness

July 5, 2024

Zend Coffee, known for its line of functional and classic coffees, announces that it has become Zend Wellness and is introducing its first product under the new brand: MetaGlow Collagen. 


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Ocean Spray New Branding.jpg

Ocean Spray rolls out new brand identity

February 8, 2024

Ocean Spray Cranberries Inc. unveiled a new brand identity. The refreshed approach marks the first major brand overhaul in more than two decades. During this process, the strategy was fueled by the vision of being “wildly uncommon.”


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Beverage News

Monster Beverage Corp.’s CANarchy to operate as Monster Brewing

The Beast Unleashed, Nasty Beast Hard Tea represent the majority of beverage alcohol sales
Staff Beverage Industry
February 1, 2024

Monster Beverage Corp., Corona, Calif., announced that effective immediately, CANarchy Craft Brewery Collective will operate under the name Monster Brewing Co.


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StoliGroupLogo_900.jpg

Stoli Group announces major rebrand

Company will source materials from Slovakian suppliers
March 7, 2022

Stoli Group, Luxembourg, announced a major rebrand and the end of the use of the Stolichnaya name. 


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34-VM1911-4843-VM_VintageLaunchCollateralMoviePoster_A0_05.jpg
Between Drinks

Villa maria, Colin West make collaborative documentary

68-minute film shows highs and lows of making world-class wine
April 12, 2020
New Zealand-based winery Villa Maria teamed up with American filmmaker Colin West of WINERAM Productions to release “Vintage,” a feature-length documentary that tells a uniquely Kiwi story, capturing the incredible highs and heart-breaking lows of making world-class wine in New Zealand.
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Barbara Harfmann, Between Drinks column
Between Drinks

Bartenders have power in on-premise alcohol brand recommendations

Patrón named best overall spirit in bar influencer study
Barbara Harfmann
Barbara Harfmann
April 12, 2020
When dining out, consumers that “belly up to the bar” might ask their bartenders for recommendations on a particular brand or cocktail.
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52-PackNews-Oskar.jpg
Packaging News

Oskar Blues launches first package redesign in 15 years

March 20, 2020

Oskar Blues Brewery announced rebranded packaging for its entire lineup of canned craft beers, marking the first changes to the look of the lineup in more than 15 years.


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Beverage News graphic

‘Brands of the Year’ list topped by Green Mountain, Coca-Cola, Lipton

April 24, 2012

Green Mountain Coffee ranked as the coffee brand of the year above Folgers, Dunkin’ Donuts and Millstone in Harris Interactive’s 2012 Harris Poll EquiTrend study.


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Corona packaging

Packaging News: New graphics unveiled by Corona, Slim Fast and Pyramid

January 9, 2012
Read about new branding efforts and new packaging in the beverage industry.
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More Articles Tagged with 'branding'
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