As wellness trends continue to be at the forefront of beverage innovation, experts highlight how brands are leveraging tea’s broad spectrum of functional properties.
This year’s State of the Industry report on tea and ready-to-drink tea highlights how the category is addressing flavor trends and the benefits of the FDA’s final rule on the use of “healthy” on food labels.
Halfday, Philadelphia, introduced a new limited-edition flavor: Tropical Tea. Crafted for summer, Tropical Tea delivers a blend of pineapple, passion fruit and guava.
Fair Hills Farm Organics announced the launch of its Organic Black Tea line, a ready-to-drink collection of teas naturally sweetened with cold-pressed apple juice made from the farm’s own fruit.
Podcast interview with Mike Lombardo, co-founder of Halfday, highlights prebiotic benefits
May 26, 2025
In a conversation with Beverage Industry, Mike Lombardo, co-founder of Halfday, a better-for-you, gut-healthy iced tea brand, joins the podcast to discuss creation of the brand as well as its recent evolution.
Relaxation and calming benefits have often been associated with tea products, but experts highlight that other functional benefits and flavors could be the recipe the tea market needs for volume growth.
Initially operating in the canned water space, Liquid Death has expanded to canned iced tea and drink mixer segments, making it a growing presence in the healthy hydration space.
Lipton Iced Tea, a brand of Purchase, N.Y.-based PepsiCo, is ushering in the summer season early and celebrating a new addition to its lineup: Lipton Fusions, a lemonade iced tea infused with fruit flavors.