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MarketingBeerNew Packages

Busch Light launches Ice Fishing cans

BuschLight_IceFishingCans_900.jpg

(Image courtesy of Anheuser-Busch)

January 21, 2022

Earlier this month, Busch Light released limited-edition Ice Fishing cans. To celebrate the launch of its limited-edition Ice Fishing cans and embrace its Midwest roots, Busch Light has dropped the Busch Light Ice Shanty on legendary Mille Lacs Lake in Minnesota. Busch Light’s ultimate beer-inspired ice shanty will be available to one winner and for rent all season long. Top-of-the-line and Minnesota-made, the Busch Light Ice Shanty will be equipped with all the luxuries a fisher of any level would want for a long day on the ice ― heat, electricity, dual fridge for live bait and plenty of Busch Light, fully stocked kitchen with Midwestern favorites, indoor ice fishing holes and more, the company says. The winner will get to stay at the Busch Light Ice Shanty from Feb. 5 to 11. To enter, fans must submit a photo of the Busch Light logo on social with the tags @Buschbeer, #BuschIceShanty and #Contest between Jan. 18 and 28. The Busch Light Ice Shanty will be fully stocked with complimentary Busch Light and available to rent for the entire season through The Red Door Resort, it adds.

KEYWORDS: beverage marketing campaign domestic beer limited-edition packaging

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