Natural Light, a brand of St. Louis-based Anheuser-Busch, introduced Naturdays, a sessionable light lager brewed with strawberry lemonade flavor, the company says.
“We designed Naturdays with all-day refreshment in mind,” said Daniel Blake, senior director of value brands at Anheuser-Busch, in a statement. “We’re excited to introduce a light beer to the market with a refreshing strawberry lemonade flavor that will get people to rethink their drink of choice.”
Naturdays is available in retailers across the United States. “Inspired by all the social creatures who embrace the Natty lifestyle, our packaging is covered in majestic pink flamingos,” the company says. “It’s like a bat signal for Naturdays but obviously with flamingos.”
To coincide with the launch of the new brew, Natty Light teamed up with legendary retired NFL punter Pat McAfee and created an animated film in celebration of the launch titled Red 18. “I could not be more excited to be a part of this campaign,” McAfee said. “It tastes phenomenal and it’s literally all about creating epic stories with your buddies. Red 18 is just one example of the many, many Naturdays I’ve had, and for Natty light to come to me and ask to make a God dang movie about my life — well that was just awesome to experience. I promise you’ll love the film and this beer.”
Watch the full Red 18 film here.
Also in correspondence with the launch, Natty will team up with JTG Daugherty racing to get the No. 37 car fully decked out in a Naturdays paint scheme for the Las Vegas 400 taking place on March 3.