Craft Brew Alliance will join company’s Brewers Collective
November 14, 2019
Craft Brew Alliance (CBA). Portland, Ore., and Anheuser-Busch (A-B), a subsidiary of Leuven, Belgium-based Anheuser-Busch InBev, jointly announced an agreement to expand their partnership, with A-B agreeing to purchase the remaining CBA shares it does not already own in a merger transaction for $16.50 a share, in cash.
Busch launched Busch Latte. Bombay Sapphire unveiled a new collaborative art installation. Pepsi announced its Always be Celebrating campaign in support of 100 years of the NFL. Pedialyte announced NFL wide receiver Odell Beckham Jr., is serving as an ambassador for the brand.
Natural Light, a brand of St. Louis-based Anheuser-Busch, announced the launch of Natural Light Seltzer, a flavor-forward, 6 percent alcohol-by-volume beverage that is available in two blends of fruit flavors: Aloha Beaches and Catalina Lime Mixer.
Contract for Change provides farmers assistance to grow organic crops
July 9, 2019
Michelob ULTRA Pure Gold, a brand of St. Louis-based Anheuser-Busch, launched a new initiative called Contract for Change that supports American barley farmers who want to transition conventional fields to try organic production for the first time. The brand, alongside expert agronomists, will provide assistance to farmers as they navigate the costly and time-consuming steps required to grow certified organic crops.
As part of the continued innovation from St. Louis-based Anheuser-Busch, the beer-maker launched Ritas, originally marketed as Bud Light Lime Lime-A-Rita, in 2012. Ritas is the first brand in the Anheuser-Busch InBev portfolio to explicitly target women and last year introduced "The Ritas," legendary women who take a "life's-a-party attitude in every situation,” according to the company.
Now in operation for nearly 70 years, the Hand Family Companies, Clarksville, Tenn., has grown from humble beginnings to becoming a multi-state beer and beverage distributor operating seven plants in three states, Tennessee, Kentucky and Illinois.
Beverage Industry’s November issue highlights the 100-year advocacy of the American Beverage Association and what’s next for CEO Katherine Lugar and a new plastics initiative, Every Bottle Back. This issue includes a special report on craft beer, an Up Close With feature on PRESS hard cider and what is sparking innovation in natural colors. Read more about how protein is powering up beverages and how warehouses are using WMS and WCS systems to streamline operations. As usual, the latest trends in new products, packaging and ingredients are highlighted.
Check back throughout the month for additional content.