Phorm Energy announced its nationwide launch of Honor. Educate. Unite., a brand new limited-time-only cherry slush flavor energy drink available exclusively at 7-Eleven, Speedway and Stripes stores.

With this latest release, Phorm Energy proudly supports and honors those who serve our country and communities. Each can sold between Oct. 27, 2025 and Feb. 1, 2026, unlocks a donation ($0.33 a can, $3.98 a 12-pack for each Phorm Energy Honor. Educate. Unite.) to Folds of Honor, a nonprofit organization that provides families of fallen or disabled U.S. service members and first responders with academic scholarships.

Behind this bold new flavor are three veterans and business leaders who believe that serving those who serve is a lifelong mission. Brendan Whitworth, CEO of Anheuser-Busch, Joseph DePinto, CEO of 7-Eleven, and Lt. Col. Dan Rooney, Founder and CEO of Folds of Honor, came together to bring this partnership to life and ensure that the families of the heroes who gave the ultimate sacrifice are supported with each can sold. 

“We’re incredibly proud to expand our longstanding partnership with Folds of Honor to include Phorm Energy,” Whitworth said in a statement. “This brand and our partners are united by a commitment to quality, innovation, and purpose ― and through this bold new flavor, we’re empowering our loyal Phorm Energy consumers to give back to those who have given so much.”

DePinto added: “As a veteran I understand the values of commitment, resilience, and service—core qualities that our brave military members live by every day, and something that is also of utmost importance to our partners at Phorm Energy. Together, we are not only bringing an exclusive energy drink to our shelves at 7-Eleven, but we are honoring those who serve our country through donations to Folds of Honor.”

Produced by Anheuser-Busch with the backing of 1st Phorm and Dana White, Phorm Energy launched nationally in June 2025. The energy drink line has quickly expanded to more than 13,000 convenience stores nationwide, including 7-Eleven, Speedway and Stripes stores in August. 

To support its rapid growth, Anheuser-Busch has invested an additional $1 million to expand production capabilities at its Los Angeles Brewery.

“Anheuser-Busch has been a steadfast partner to Folds of Honor for 15 years, and we’re proud to see that commitment extend through Phorm Energy,” Rooney said. “We are deeply grateful for this partnership and for every individual who chooses Phorm Energy as they help us honor the legacy of our heroes.”  

Earlier this year, MMA star Michael Chandler joined the Phorm Energy team, embodying the discipline and authenticity that define the brand. Chandler is also a proud supporter of Folds of Honor, most recently stepping up at their celebrity softball game to help raise funds for military families.

Phorm Energy is available in four original flavors ― Screamin’ Freedom, Grape Smash, Orange Fury, and Blue Blitz ― each containing a unique blend of ingredients aimed to support mental focus and enhanced hydration, including natural caffeine derived from green tea extract.