To celebrate the return of Smirnoff Red, White & Berry, the brand is launching Smirnoff Party Pitch featuring a panel of fun experts to review consumers' ideas for the ultimate red, white and blue Fourth of July bash. With the help of the party panel, Smirnoff hopes to find the most exciting, outrageous, silly and wild ideas to celebrate America — all with responsible drinking in mind, of course.

Odwalla, a brand of The Coca-Cola Co., launched its latest product, Odwalla Smoobucha, a smooth twist on kombucha, the company says. 

Caribou Coffee, Minneapolis, announced the launch of a new coffee blend — Amy’s Blend 2019 — that pays tribute to the company’s first roastmaster, Amy Erickson, celebrating the way she lived and her enduring legacy of leadership, the company says.

Hendrick’s Gin announced the launch of a new limited-edition gin, Orbium, to the United States market. 

Sparkling Ice introduced its latest flavor: Cranberry Frost. 

Back by popular demand, Brew Dr., a brand of Townshend’s Tea Co., released its Vanilla Oak Kombucha for the winter season, the company says. 

Mount Gay Rum Distilleries, a brand of New York-based Rémy Cointreau USA, unveils the first edition of the Master Blender Collection with the launch of XO The Peat Smoke Expression. The limited-edition blend is a complex amalgamation that marries the aromas of ripe bananas and toasted notes of Mount Gay XO with the salty and smoky notes coming from peated whisky casks, the company says.

Johnnie Walker, a brand of Diageo North America, unveiled White Walker, a collaborative, limited-edition Scotch whisky, in partnership with HBO hit series, “Game of Thrones.” 

In collaboration with HBO and “Game of Thrones,” Johnnie Walker, a brand of Diageo North America, Norwalk, Conn., unveiled the new White Walker by Johnnie Walker. The limited-edition Scotch whisky is inspired by the most enigmatic and feared characters on the show — the White Walkers — the company says.