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Just in time for the holidays, Deschutes Brewery, Bend, Ore., and Bendistillery, also of Bend, Ore., announced the fourth annual release of their limited Black Butte Whiskey collaboration.
With the holidays soon to be upon us, several beverage brands are releasing new products like an Advent Calender with 24 single-serve wines, or Ripples, an innovative device that enables brands to boost on-premise sales by enabling brands such as Guinness to write messages on foam-based drinks.
Busch launched Busch Latte. Bombay Sapphire unveiled a new collaborative art installation. Pepsi announced its Always be Celebrating campaign in support of 100 years of the NFL. Pedialyte announced NFL wide receiver Odell Beckham Jr., is serving as an ambassador for the brand.
When media began covering the horrific event, many companies and organizations announced donations and other assistance to help disaster relief and recovery.
Weston, Mo.-based McCormick Distilling Co. announced that its 360 Vodka brand introduced the ultimate flavor to honor its Kansas City roots: 360 KC Barbeque Flavored Vodka.
Dewar’s Scotch Whisky, a brand of Hamilton, Bermuda-based Bacardi Ltd., announced the launch of Dewar's Caribbean Smooth: Dewar's 8-year-old double-aged Scotch, finished in Caribbean rum casks for a tropical smooth finish. The first in a new cask-finished series of whisky, Caribbean Smooth 8-year-old rum cask will be available in a 750-ml bottle with a suggested retail price of $21.99.