BUM Energy teams up with country star Ella Langley
Limited-edition Peaches & Honey supports focus, attention and sustained energy
BUM Energy announced a limited-edition collaboration with breakout country music star Ella Langley.
The partnership debuts with Peaches & Honey, a signature flavor inspired by Langley’s Southern roots and bold style, marking a major step forward in the brand’s evolution at the intersection of music, wellness, and energy culture, it says.
More than a traditional celebrity beverage collaboration, the partnership comes to life through fan-first experiences, from tailgating activations on Ella’s tour to a TikTok Shop-exclusive launch, designed to meet her fans wherever they are.
“Life on the road is nonstop, so having energy you can actually rely on matters,” Langley said in a statement. “Creating Peaches & Honey with BUM Energy was about bringing a little piece of my world into something fans can experience with me, whether they’re at a show or just getting through their own busy day.”
The limited-edition Peaches & Honey flavor tastes like sweet peach with a smooth drizzle of golden honey, the company says. Like all BUM Energy products, it is formulated to support focus, attention, and sustained energy without the crash.
“We didn’t build BUM to be a fitness-industry secret. We’re building a household name,” said Dom Iacovone, co-founder and CEO of BUM Energy. “But reaching a new audience only works when the fit is real. Ella is the real deal, Peaches & Honey feels completely natural to her, and this partnership gives country fans a new way to experience BUM Energy.”
By aligning with Langley’s rapidly growing and deeply engaged fanbase, BUM Energy is extending its reach beyond traditional energy drink consumers and into a passionate audience that values authenticity, grit and lifestyle-driven brands, the company says. The campaign will include exclusive tour integrations, fan experiences, and retail activations, creating multiple touchpoints for engagement both on and off the stage.
“Fitness gave BUM its start, but it was never going to define how far the brand could go,” said David Primmer, general manager of BUM Energy. “Partnering with Ella takes us into a completely new world in a way that feels natural, not manufactured. Peaches & Honey proves we can keep expanding without losing what made people care about BUM in the first place.”
Containing 112 mg of natural caffeine, the beverage is paired with 250 mg of Cognizin citicoline, a clinically studied ingredient shown to support enhanced focus, attention and memory.
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