Budweiser, a brand of St. Louis-based Anheuser-Busch, launched a new interactive live music and storytelling series called “Budweiser Rewind.” On May 16, the domestic beer brand kicks off this new series starting with Black Eyed Peas performing live from its hometown of Los Angeles. Fans can tune in to watch on YouTube.

In collaboration with South Norwalk, Conn.-based Direct Wines Inc., Virgin Wines, Largo, Fla., is introducing the ultimate club for wine and music fans, the company says. Since the 1970s, Virgin has been a major force in the music world. Through Virgin Wines, the brand is bringing together wines from around the world and curated playlists for each bottle. Additionally, Virgin Wines is releasing an exclusive selection featuring bottles inspired by some of the legends of rock, it says.

Sprite announced the release of the Summer Sprite Cold Lyrics Series limited-edition packaging, which features cold-inspired lyrics from six rappers, the company says.

Purchase, N.Y.-based PepsiCo Inc. announced The Crystal Pepsi Throwback Tour — a multi-city tribute to the nostalgia of the ‘90s.

Bud Light, a brand of St. Louis-based Anheuser-Busch, announced that it will add another iconic name to the Bud Light Dive Bar Tour stage this summer: John Mayer. 

Segura Viudas, a Spanish Cava from The Freixenet Group, is pouring itself into the music world by collaborating with Electronic DJ, producer, vocalist and songwriter Anna Lunoe. 

Tanqueray Gin, a brand of Norwalk, Conn.-based Diageo North America, announced the launch of a new strategic partnership with entertainment icon Snoop Dogg. The partnership brings to life the brand's focus on a gin and juice cocktail strategy celebrating the success of Snoop Dogg's 1993 classic hit “Gin & Juice.”

Hamilton, Bermuda-based Bacardi Ltd. and multi-platform artist Swizz Beatz have joined forces to deliver events, marketing and social activations with industry influencers in exciting and new ways, the company says. 

Mike’s Hard Lemonade broke the Guinness World Records’ (GWR) title for most candles on a cake. As the brand celebrated its 17th anniversary, it engaged its Facebook fans and torched the old record of 48,523 candles, set in 2008, by lighting 50,151 total candles.

The Coca-Cola Co.’s Fuze brand is putting an end to the “jibber jabber” and launching a campaign designed to introduce people to its line of bold, flavor-charged iced teas.