Items Tagged with 'music partnership'

Sprite, a brand of The Coca-Cola Co., announced the launch of “The Living Tracklist,” a new campaign that reimagines hip-hop’s 50 most impactful songs as a living, evolving canon shaped by culture, conversation and community. 

Morningside Brands Inc. announced that it has founded a brand partnership with platinum-selling country music artist Riley Green on Duck Club Bourbon, a new premium whiskey brand.

Side Stage captures the energy, magic and community of the legendary festival that built a scene bigger than music, it adds.

Barmen 1873 Bourbon announced the launch of a limited-edition commemorative bottle in celebration of its partnership with country star Lainey Wilson and the kickoff of the U.S. leg of her 2025 Whirlwind World Tour.

Dogfish Head is honoring the Grateful Dead’s 60th, and its own 30th anniversary with a special-edition release.

Beyond the vinyl record, The Soundtrack to the High Life platform will continue throughout the year with a variety of music experiences. 

Dogfish Head Craft Brewery and Grateful Dead continue their long, strange trip together with the launch of a new collaborative beer: Grateful Dead Juicy Pale Ale. 

Gnarly Head wines and the Grateful Dead announced three new limited-release wine offerings packaged in eye-catching bottles that rock two of the band’s most beloved icons in shimmering holographic labels, the company says.

Brooklyn Brewery, Brooklyn, N.Y., unveiled a limited-edition Brooklyn Lager featuring Notorious B.I.G. in homage to his vibrant legacy and in celebration of Hip-Hop’s 50th Anniversary. This limited release of Brooklyn Lager, which is celebrating its 35th anniversary this year, delivers the same bold taste it has for three decades, but for a limited time will feature an iconic image of Brooklyn’s favorite son.

As Lynyrd Skynyrd approaches the 50th anniversary of its groundbreaking debut album, the band announced the release of its highly anticipated new American Whiskey, Hell House Whiskey, paying homage to the famous cabin where it crafted countless legendary songs. Lynyrd Skynyrd partnered with Bespoken, a craft whiskey maker, to create a whiskey that “is as bold, timeless, and unforgettable as their music.”