Jack Daniel’s, a brand of Brown-Forman Corp., Louisville, Ky., is bringing artists straight to living rooms everywhere with “Crash the Couch,” a virtual music festival streaming Aug. 14-15 at 8 p.m. ET in support of musicians impacted by the COVID-19 pandemic. Brittany Howard of the Alabama Shakes, Cold War Kids and Nathaniel Rateliff will headline.

The Jack Daniel Distillery, Lynchburg, Tenn., released a special limited-edition Eric Church Single Barrel Tennessee Whiskey in celebration of its long-time friendship with the country music superstar.

Budweiser, a brand of St. Louis-based Anheuser-Busch, launched a new interactive live music and storytelling series called “Budweiser Rewind.” On May 16, the domestic beer brand kicks off this new series starting with Black Eyed Peas performing live from its hometown of Los Angeles. Fans can tune in to watch on YouTube.

In collaboration with South Norwalk, Conn.-based Direct Wines Inc., Virgin Wines, Largo, Fla., is introducing the ultimate club for wine and music fans, the company says. Since the 1970s, Virgin has been a major force in the music world. Through Virgin Wines, the brand is bringing together wines from around the world and curated playlists for each bottle. Additionally, Virgin Wines is releasing an exclusive selection featuring bottles inspired by some of the legends of rock, it says.

Sprite announced the release of the Summer Sprite Cold Lyrics Series limited-edition packaging, which features cold-inspired lyrics from six rappers, the company says.

Purchase, N.Y.-based PepsiCo Inc. announced The Crystal Pepsi Throwback Tour — a multi-city tribute to the nostalgia of the ‘90s.

Bud Light, a brand of St. Louis-based Anheuser-Busch, announced that it will add another iconic name to the Bud Light Dive Bar Tour stage this summer: John Mayer. 

Segura Viudas, a Spanish Cava from The Freixenet Group, is pouring itself into the music world by collaborating with Electronic DJ, producer, vocalist and songwriter Anna Lunoe. 

Tanqueray Gin, a brand of Norwalk, Conn.-based Diageo North America, announced the launch of a new strategic partnership with entertainment icon Snoop Dogg. The partnership brings to life the brand's focus on a gin and juice cocktail strategy celebrating the success of Snoop Dogg's 1993 classic hit “Gin & Juice.”

Hamilton, Bermuda-based Bacardi Ltd. and multi-platform artist Swizz Beatz have joined forces to deliver events, marketing and social activations with industry influencers in exciting and new ways, the company says.