VSOP Mixtape Volume 3 Limited Edition release coincides with Mixtape Street Art Museum
March 16, 2023
To celebrate the 50th anniversary of hip-hop and the final installment of the brand’s three-party trilogy, Rémy Martin has teamed up with storied icons and legendary mixtape DJs to unveil the VSOP Mixtape Volume 3 Limited Edition, a rare collectible that is introduced alongside an innovative A.R. technology.
Musical artist, cognac brand launch Usher x Rémy Martin 1738: A Taste of Passion global campaign
July 28, 2022
Rémy Martin, Cognac Fine Champagne, and Grammy award-winning musical artist Usher have teamed up to launch the Usher x Rémy Martin 1738: A Taste of Passion global campaign, featuring a limited-edition bottle and NFT, whose design was inspired by A.I. integrated technology.
The global event series is set to throw its one epic party on August 21
July 21, 2022
Red Bull, a brand of Santa Monica, Calif.-based Red Bull North America, announced its global event series Red Bull Unlocked is headed to East Nashville’s Five Points neighborhood, taking place Aug. 21. Red Bull Unlocked celebrates all things local, where music and flavor come to life, and now, it’s Music City's turn to seize the spotlight, as the event brings 10 bars together, the company says.
“Winners’ Club” NFT Collection helps consumers engage with live entertainment
May 11, 2022
Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced an innovative second screen NFT experience in partnership with Billboard and MRC Live & Alternative to provide a new way for consumers to engage with live entertainment. The Pepsi Mic Drop x Billboard Music Awards “Winners’ Club” NFT Collection, available through the Billboard ChartStars platform, is a limited-edition digital collectible collection created for the “2022 Billboard Music Awards” (BBMAs), which gives fans the opportunity to claim NFTs in real-time as awards are announced throughout the show.
Bottle design features QR code connected to playlists curated by a collective of DJs
February 25, 2022
Rémy Martin announced a new limited-edition bottle that pays homage to the timeless vibrancy of VSOP Cognac and the excellence of mixtape music culture in the 1980s, it says. Following the release of the first mixtape VSOP bottle, Volume 2 revisits the vibrant tonalities of mixtape culture and the eternally stylish graphics of the ‘80s, it adds.
American rapper and singer Travis Scott and his beverage venture CACTI Agave Spiked Seltzer invited fans on an epic nationwide hunt for 100 signed cans of CACTI that unlocked two tickets to the sold-out 2021 Astroworld Festival headlined by the Diamond Certified artist.
Featuring Meek Mill and Leslie Grace, video include consumer submissions
March 4, 2021
Following a worldwide call for voice and dance submissions in November, BACARDÍ rum debuted the official music video and full song for the first-ever remake of global hit single “Conga” Feat, Meek Mill and Leslie Grace, produced by Boi-1da.