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Home » Keywords » music partnership

Items Tagged with 'music partnership'

ARTICLES

Jack Daniel's Crash the Couch

Jack Daniel’s announces virtual music festival

‘Crash the Couch’ will support Sweet Relief COVID-19 Musicians Fund
August 3, 2020
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Jack Daniel’s, a brand of Brown-Forman Corp., Louisville, Ky., is bringing artists straight to living rooms everywhere with “Crash the Couch,” a virtual music festival streaming Aug. 14-15 at 8 p.m. ET in support of musicians impacted by the COVID-19 pandemic. Brittany Howard of the Alabama Shakes, Cold War Kids and Nathaniel Rateliff will headline.


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Jack Daniel's Eric Church Whiskey

Jack Daniel’s, Eric Church collaborate on new whiskey

Limited-edition Eric Church Single Barrel Tennessee Whiskey hits shelves in August
July 31, 2020
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The Jack Daniel Distillery, Lynchburg, Tenn., released a special limited-edition Eric Church Single Barrel Tennessee Whiskey in celebration of its long-time friendship with the country music superstar.


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Budweiser Black Eyed Peas

Black Eyed Peas kick-off ‘Budweiser Rewind’ concert series

Beer brand to livestream free concerts on YouTube
May 14, 2020
No Comments

Budweiser, a brand of St. Louis-based Anheuser-Busch, launched a new interactive live music and storytelling series called “Budweiser Rewind.” On May 16, the domestic beer brand kicks off this new series starting with Black Eyed Peas performing live from its hometown of Los Angeles. Fans can tune in to watch on YouTube.


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Virgin Wines

Virgin Wines launches wine, music experience

Sweepstakes for KISS End of the Road farewell tour part of launch
November 27, 2018
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In collaboration with South Norwalk, Conn.-based Direct Wines Inc., Virgin Wines, Largo, Fla., is introducing the ultimate club for wine and music fans, the company says. Since the 1970s, Virgin has been a major force in the music world. Through Virgin Wines, the brand is bringing together wines from around the world and curated playlists for each bottle. Additionally, Virgin Wines is releasing an exclusive selection featuring bottles inspired by some of the legends of rock, it says.


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Summer Sprite Cold Lyrics Series

Sprite releases lyrics packaging

Limited-edition packaging features lyrics from hip-hop artists
August 15, 2017
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Sprite announced the release of the Summer Sprite Cold Lyrics Series limited-edition packaging, which features cold-inspired lyrics from six rappers, the company says.
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Beverage News

Pepsi announces Crystal Pepsi Throwback Tour

Crystal Pepsi hitting shelves for the last limited time
July 20, 2017
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Purchase, N.Y.-based PepsiCo Inc. announced The Crystal Pepsi Throwback Tour — a multi-city tribute to the nostalgia of the ‘90s.


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Bud Light Logo

John Mayer joins Bud Light’s summer concert series

Concert to be live-streamed on brand’s Facebook page
July 18, 2017
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Bud Light, a brand of St. Louis-based Anheuser-Busch, announced that it will add another iconic name to the Bud Light Dive Bar Tour stage this summer: John Mayer. 


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Beverage News

Segura Viudas teams with musical artist Anna Lunoe

Original tracks use the sounds of Cava
September 1, 2016
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Segura Viudas, a Spanish Cava from The Freixenet Group, is pouring itself into the music world by collaborating with Electronic DJ, producer, vocalist and songwriter Anna Lunoe. 


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Tanqueray Gin Snoop Dogg Cocktails

Tanqueray Gin partners with Snoop Dogg

Entertainment icon to develop gin and juice cocktails
August 31, 2016
No Comments

Tanqueray Gin, a brand of Norwalk, Conn.-based Diageo North America, announced the launch of a new strategic partnership with entertainment icon Snoop Dogg. The partnership brings to life the brand's focus on a gin and juice cocktail strategy celebrating the success of Snoop Dogg's 1993 classic hit “Gin & Juice.”


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Bacardi/Beatz

Bacardi partners with artist Swizz Beatz

Company names Beatz global chief creative for culture
July 11, 2016
No Comments

Hamilton, Bermuda-based Bacardi Ltd. and multi-platform artist Swizz Beatz have joined forces to deliver events, marketing and social activations with industry influencers in exciting and new ways, the company says. 


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More Articles Tagged with 'music partnership'
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