Morningside Brands Inc., Memphis, Tenn., announced that it has founded a brand partnership with platinum-selling country music sensation and newly crowned four-time CMA Award winner, Riley Green on Duck Club Bourbon, a new premium whiskey brand built on authenticity, heritage and a deep passion for the outdoors, it says.

Crafted for those who feel most at home in the wild, Duck Club Bourbon honors the traditions of waterfowl hunting while supporting the protection of North America’s vital wetlands, the company says. 

“I spend as much time as I can outdoors; the sport and the lifestyle around it are a big part of who I am,” said Green, co-founder of Duck Club Bourbon, in a statement. “Duck Club Bourbon feels like natural fit. I’m proud to be a part of a brand that honors the lifestyle I love.”

McCauley Williams, CEO of Morningside Brands Inc., added: “Duck Club Bourbon represents exactly what today’s bourbon drinker is looking for; authenticity, heritage, and whiskey quality at an incredible value. By partnering with Riley Green, whose voice and values resonate so strongly not only with us, but also with the bourbon consumer, we’re building a brand that is crafted to have true staying power in the marketplace.”

Duck Club Bourbon is designed to deliver authenticity, quality and value to our supporters, disrupting today’s bourbon market with a clear brand voice and always over delivering on the whiskey in the bottle, the company says.

In addition to Morningside Brands and Riley Green, Duck Club Bourbon was co-founded by The Silent Group, who was instrumental in both developing the whiskey products and aligning Riley Green and the brand together in forming a strong, long-term partnership.

Duck Club Bourbon’s portfolio currently features:

•    Duck Club Bourbon, 92 Proof – A Four Grain Blend of 5-6 Year Straight Bourbon Whiskeys (88% 5YO Kentucky; Mashbill: 67% Corn /23% Rye /10% Malted Barley and 12% 6YO Wheated (MGPI); Mashbill: 51% Corn/45% Wheat /4% Malted Barley) | SRP: $29.99

•    Duck Club Bourbon, “High Brass” 110 Proof – A 5-8 Year Blend of Kentucky Straight Bourbon Whiskeys (82% 5YO Kentucky: Mashbill: 67% Corn /23% Rye /10% Malted Barley and 18% of 8YO Kentucky; Mashbill: 75% Corn /15% Rye /10% Malted Barley | SRP: $39.99

Duck Club Bourbon will launch across Arkansas, Florida, Georgia, Missouri, South Carolina, Tennessee and Texas in 2025, with a planned larger national expansion across the United States in 2026. Additionally, Duck Club™ Bourbon is for sale online with direct-to-consumer shipping in 42 states via duckclubbourbon.com.