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Beverage News

Green Day launches Punk Bunny Coffee

Rock legends partner with Keurig Dr Pepper

By Staff Beverage Industry
PunkBunnyCoffee.jpg
May 16, 2024

Ahead of Green Day’s upcoming global stadium tour, the Oakland, Calif.-based rock band announced a new brand: Punk Bunny Coffee.

This new brand builds on the values of their decade-old Oakland Coffee brand, which was established to provide carefully curated organic, Fair Trade Certified coffee, emphasizing sustainability and community. The portfolio of Punk Bunny features a variety of full-flavor roasts, each with a name nodding to the band: Father of All…Dark Roasts, Soundcheck, Last Ride In and Light Club.

With this new brand comes a partnership with Keurig Dr Pepper (KDP). Punk Bunny will join the lineup of K-Cup Pod System, with all four blends available to more than 40 million households in the United States that own a Keurig brewer. The Punk Bunny K-Cup pods will be the first to launch with easy-peel lids to easily prepare pods for recycling as a part of the band and KDP’s shared commitment to sustainability.

“For years, our band has been immersed in making damn good organic coffees with a strong focus on sustainability,” said bassist Mike Dirnt in a statement. “Now in our 10th year, we are launching our new brand, Punk Bunny Coffee, and are proud to announce that we have been working closely in partnership with KDP to further push towards the sustainability of great products in the world of great, home brewed coffee! Get ready to get ‘Hopped up on Punk Bunny Coffee.’”

Last year, Green Day decided to create a new coffee brand that would take things to the next level. They brought on friends as investors, including Adam Devine and Rachael Ray, and brought on packaging goods expert Paul Smucker as an investor, advisor and board member. The band landed on their iconic Bunny as the face of the brand and Punk Bunny Coffee was born.

Oakland Coffee products were manufacture by a third-party Bay Area-based roaster, but the band wanted to have more control over their roasts. After a search, Oakland Coffee merged with Caruso Foods, an Ohio-based artisanal family-run coffee roaster.

“I’m stoked to be an owner of a very cool artisanal coffee roasting company here in the U.S.,” said frontman Billie Joe Armstrong in a statement. “ … It’s going to be a big year for Green Day. We’ll be playing shows across the globe and Punk Bunny Coffee will be fueling the way, backstage and on our busses.”

Green Day and Punk Bunny’s Fueled by Love Initiative will take a portion of profits from every bag or pod of coffee sold and distribute equally to an array of this year’s charity partners.

“Green Day brings the same legendary passion they bring to their music to their work creating distinctive Fair Trade Certified coffee built on community from source to cup,” said Ben Yoder, vice president of coffee partners at KDP, in a statement. “With the launch of Punk Bunny Coffee in K-Cup pods, fans will have more ways to connect with their musical heroes through a great cup of coffee, brewed at the push of a button. Plus, Punk Bunny Coffee in your Keurig brewer is a far better option than 409 in your coffeemaker.”

 

KEYWORDS: celebrity beverage celebrity partnership coffee K-cups Keurig Dr Pepper (KDP)

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