Rock n’ Roll Hall of Famer and spirits trailblazer Sammy Hagar introduced refreshed looks and enhanced formulas for two of his award-winning, top-shelf Sammy’s Beach Bar Rums: Sammy’s Beach Bar Rum Platinum and Sammy’s Beach Bar Kola Spiced Rum.

Claussen, a brand from The Kraft Heinz Co., Chicago and Pittsburgh, is teaming up with Spritz Society, the award winning sparkling wine cocktail company, to create a first-of-its-kind pickle flavored cocktail. 

Hampton Water, the premium wine label created by award-winning musician Jon Bon Jovi, son Jesse Bongiovi, Ali Thomas and renowned winemaker Gérard Bertrand, announced the release of its new 2022 vintage rosé, just in time to celebrate the brand’s 5th anniversary, it says.

Jennifer Lopez announced the creation of THE HOUSE OF DELOLA LLC, a company she founded to launch unique, mixology-level ready-to-enjoy cocktails designed for elegant, effortless entertaining as part of a thoughtful lifestyle. 

Snoop Dogg announced the launch of his first white wine to join his 19 Crimes family: Snoop Cali Blanc.

Research suggests that consumers are more eager to participate in Dry January than Sober October. With an increasing number of non-alcohol offerings, brands and retailers will need to analyze their strategies as this peak season approaches.

Treasury Wine Estates’ 19 Crimes, Napa, Calif., added a new face to its lineup of boundary pushing and culture molding characters: Martha Stewart. An American businesswoman known for her entrepreneurial skills and ever evolving lifestyle, Stewart adds another bullet to her resume: winemaker. 

Global pop superstar Katy Perry, in partnership with Los Angeles-based AMASS and its Master Distiller Morgan McLachlan, launched De Soi, a line of sparkling ready-to-drink non-alcoholic apéritifs with natural adaptogens.

Loverboy, New York, continues to expand its robust product roster of Sparkling Hard Teas, Spritzes and Canned Cocktails with the release of its limited-edition holiday Espresso Martinis in two festive flavors: Peppermint Mocha and Salted Caramel.