Traveling tour set to host pop-up tastings and exclusive giveaways
October 21, 2021
INDOGGO Gin, a spirits brand developed by multi-faceted entertainer and hip-hop legend Snoop Dogg, in partnership with Princeton, Minn.-based Prestige Beverage Group and Trusted Spirits, New York, announced its first nationwide bus tour across the United States.
Q+A with Terry Bradshaw and Green River Spirits Co.
October 1, 2021
When Terry Bradshaw decided he wanted to get into whiskey, he knew he couldn’t put his name on just anything. As a top athlete who has won four Super Bowls in his career, with many other accolades picked up along the way, ordinary just doesn’t cut it for Terry. As a whiskey lover too, he knew his release had to be special.
Cheech's Kombucha features flavors infused with nutraceutical-grade CBD
September 23, 2021
AF Life Sciences Inc., Denver, announced a strategic manufacturing, marketing and global distribution partnership with Cheech Marin, the multi-generational actor, writer, comedian and pioneer cannabis advocate.
American rapper and singer Travis Scott and his beverage venture CACTI Agave Spiked Seltzer invited fans on an epic nationwide hunt for 100 signed cans of CACTI that unlocked two tickets to the sold-out 2021 Astroworld Festival headlined by the Diamond Certified artist.
Drink mixes currently available direct-to-consumer, Amazon
September 21, 2021
Tennis champion and entrepreneur Venus Williams in partnership with beverage innovator Dyla Brands, New York, announced the launch of her newest product under the Happy Viking umbrella: Happy Viking Superfood Complete Plant Nutrition.
Hemp-based beverage will roll out in all Southern Glazer’s launch states starting immediately
August 6, 2021
Los Angeles-based MAD TASTY, a hemp-infused beverage brand founded by Ryan Tedder, lead singer of OneRepublic and three-time Grammy winning songwriter and producer, announces a deal with leading distributor Southern Glazer’s Wine & Spirits.
Limited-edition MTN DEW GAME FUEL CouRageous Sherbet available on GameFuel.com
June 18, 2021
MTN DEW GAME FUEL, the brand developed by and designed for gamers, announced the launch of a new flavor created in partnership with video game streaming personality Jack "CouRage" Dunlop. The brand's new collaboration with the popular streamer coincides with the launch of a limited-edition flavor that's perfect for summer: MTN DEW GAME FUEL CouRageous Sherbet, it says.
Hand-crafted spirit created by Aaron Paul and Bryan Cranston
June 17, 2021
Constellation Brands Inc., Victor, N.Y., has acquired a minority stake in Dos Hombres, an artisanal and handcrafted mezcal brand created by “Breaking Bad” co-stars Aaron Paul and Bryan Cranston. The investment was made through Constellation’s venture capital group, and Dos Hombres remains independently owned and will continue to manage, market and produce its award-winning mezcals.