Código 1530 recently released its new limited-edition extra-añejo tequila expression: George Strait Origen.

G.O.A.T. Fuel, Los Angeles, announced a new retail-partnership with GNC, which will feature the brand's line of health-focused energy drinks in select locations across the United States.

New York-based MYX Fusions, the gluten-free, vegan wine from music superstar Nicki Minaj and media maverick Mona Scott-Young, revealed its new signature bottle for original Moscato and Moscato Peach, in advance of its debut at Sam’s Clubs nationwide.

The Vanderpump family introduced Vanderpump Pink Sangria and Vanderpump Red Sangria, in collaboration with U.S. wine & spirits importer Palm Bay International, Port Washington, N.Y.

Grammy award-winning, Oscar-nominated singer, songwriter and actress Mary J. Blige and Fantinel Winery announced the launch of Sun Goddess Wines, a collection of limited-edition wines created in collaboration with the internationally prestigious winery. Sun Goddess Wines are a collection of bold, crisp and rich wines that embody warmth, passion, energy and a deeper connection to nature, the company says.

Grammy nominated, multi-Platinum recording artist Post Malone’s French rosé wine, Maison No. 9, is now available online and will be on shelves beginning July 1. Maison No. 9 is a light, high-quality, accessible rosé from Provence, France, that will be available with exclusive distribution and sales support from E. & J. Gallo Winery, Modesto, Calif.

Vanderpump Wines and U.S. wine & spirits importer Palm Bay International, Port Washington, N.Y., introduced two new wines from Sonoma County to their collection.

San Francisco-based 19 Crimes announced a multi-year partnership with entertainment icon Snoop Dogg.

Siete Bucks Spirits, led by founder Dwayne Johnson, co-founder Dany Garcia, and co-founders Jenna Fagnan and Ken Austin launched Teremana Tequila in March 2020.