Items Tagged with 'celebrity beverage'

Morningside Brands Inc. announced that it has founded a brand partnership with platinum-selling country music artist Riley Green on Duck Club Bourbon, a new premium whiskey brand.

Horticulture Co., Knoxville, Tenn., the parent company behind the hemp THC beverage brand Tempter’s, announced the launch of global icon Allen Iverson’s new Iverson line of hemp beverages powered by Viola at Circle K.

Sewickley, Penn.-based BERO Brewing, a premium non-alcohol beer brand co-founded by Tom Holland, and happy Coffee, Montclair, N.J., a thoughtfully sourced, slow roasted coffee brand co-founded by Robert Downey Jr., announced a unique, dual collaboration: BERO Coffee Draught and happy Eternal Hoptimist ground coffee. 

Charlie Sheen and brand innovation shop The Silent Group are shaking up the non-alcohol beer market with the launch of Wild AF.

Ben Stiller launched Stiller’s Soda in his hometown of New York City, introducing a beverage that is low sugar, only 30 calories and all-natural. 

Entertainment icon Snoop Dogg, in collaboration with Death Row Records and his beverage company Iconic Tonics, announced the expansion of his hemp-infused beverage lines, Do It Fluid and Doggy Spritz, into three influential U.S. markets: New Jersey, Georgia and Tennessee.

Chelsea Handler partnered with Maria Littlefield and Jennie Ripps, co-founders of Owl’s Brew, to launch Chelsea’s Vodka Lemonade, highlighting what it means to work with a women-led brand that’s all about bringing real, clean ingredients to the RTD beverage alcohol space.

Indoor pickleball franchise The Picklr announced a new partnership with PRIME Energy, officially naming the beverage brand as the Official Energy Drink of The Picklr.

The new drink follows an earlier collaboration between Dunkin’ and Carpenter, Sabrina’s Brown Sugar Shakin’ Espresso.

EIGHT Elite Light Beer, the super-premium light beer founded by Pro Football Hall of Famer Troy Aikman, announced the launch of its new slim can.