The Vanderpump family introduced Vanderpump Pink Sangria and Vanderpump Red Sangria, in collaboration with U.S. wine & spirits importer Palm Bay International, Port Washington, N.Y.

Grammy award-winning, Oscar-nominated singer, songwriter and actress Mary J. Blige and Fantinel Winery announced the launch of Sun Goddess Wines, a collection of limited-edition wines created in collaboration with the internationally prestigious winery. Sun Goddess Wines are a collection of bold, crisp and rich wines that embody warmth, passion, energy and a deeper connection to nature, the company says.

Grammy nominated, multi-Platinum recording artist Post Malone’s French rosé wine, Maison No. 9, is now available online and will be on shelves beginning July 1. Maison No. 9 is a light, high-quality, accessible rosé from Provence, France, that will be available with exclusive distribution and sales support from E. & J. Gallo Winery, Modesto, Calif.

Vanderpump Wines and U.S. wine & spirits importer Palm Bay International, Port Washington, N.Y., introduced two new wines from Sonoma County to their collection.

San Francisco-based 19 Crimes announced a multi-year partnership with entertainment icon Snoop Dogg.

Siete Bucks Spirits, led by founder Dwayne Johnson, co-founder Dany Garcia, and co-founders Jenna Fagnan and Ken Austin launched Teremana Tequila in March 2020.

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., is teaming up with Bravo to introduce Pepsi Sparkling Rosé, a zero-calorie, Rosé-flavored cola that’s a light and bubbly take on the popular wine, without the alcohol. 

Sean “Diddy” Combs, DJ Khaled and the makers of CÎROC Ultra Premium Vodka, a brand of Diageo North America, unveiled the newest addition to its premium vodka portfolio: Summer Watermelon. CÎROC Summer Watermelon is a rich-tasting spirit made with vodka five times distilled from French grapes and finished in a tailor-made copper pot still in Southern France, the company says.

Professional martial artist and boxer Conor McGregor announced the launch of his new Champ Champ Rosé, produced and sold through his new company: McGregor Vineyards. The brand will debut May 1 on retail store shelves and restaurants throughout Ireland and the United States.