Sean “Diddy” Combs, DJ Khaled and the makers of CÎROC Ultra Premium Vodka, a brand of Diageo North America, unveiled the newest addition to its premium vodka portfolio: Summer Watermelon. CÎROC Summer Watermelon is a rich-tasting spirit made with vodka five times distilled from French grapes and finished in a tailor-made copper pot still in Southern France, the company says.
Professional martial artist and boxer Conor McGregor announced the launch of his new Champ Champ Rosé, produced and sold through his new company: McGregor Vineyards. The brand will debut May 1 on retail store shelves and restaurants throughout Ireland and the United States.
Coffee company launches the Shroud Insane Cappuccino
December 3, 2018
In collaboration with Twitch star Mike "Shroud" Grzesiek, Madrinas Coffee announced the launch of its newest flavor of cold brew coffee: the Shroud Insane Cappuccino. Madrinas Coffee has made this collaborative brew available for purchase via their online webstore.
Money Bag Soda launched in cooperation with Rock Steady Sodas
August 28, 2018
Gene Simmons, Rock and Roll Hall of Famer and co-founder of KISS, launched a premium soda line called Money Bag Sodas this month in cooperation with Niagara Falls, N.Y.-based Rock Steady Sodas Inc., a subsidiary of Johnnie Ryan Bottling Co.
Laughing Man Coffee, a brand of Waterbury, Vt.-based Keurig Green Mountain Inc., announced a brand refresh and new marketing campaign, “Make Every Cup Count,” to celebrate its mission to deliver premium coffee and give back to the farmers who produce it.
Uncaged inspired by craftsmanship, Zac Brown Band's album
March 6, 2018
Z. Alexander Brown wines announced the national launch of Z. Alexander Brown 2017 Uncaged Sauvignon Blanc from Grammy award-winning musician Zac Brown and Napa Valley Winemaker John Killebrew. The new varietal is the second white wine to join the portfolio following the release of 2016 Santa Lucia Highlands Uncaged Chardonnay in January.
In collaboration with Channing Tatum, Grand Teton Distillery launched Born and Bred Vodka, a craft spirit made from local Idaho potatoes and glacial water from the Grand Teton Mountains, the company says.
Beverage Industry’s September issue features our 2019 Wholesaler of the Year recognition to Southern Glazer’s Wine & Spirits. This issue also features an up close look at the new Future Proof beverage alcohol company as well as a look into the coffee category within the past year. As usual, we rounded up the latest trends in products, packaging and ingredients.
Check back throughout the month for additional content.