Limited-edition MTN DEW GAME FUEL CouRageous Sherbet available on GameFuel.com
June 18, 2021
MTN DEW GAME FUEL, the brand developed by and designed for gamers, announced the launch of a new flavor created in partnership with video game streaming personality Jack "CouRage" Dunlop. The brand's new collaboration with the popular streamer coincides with the launch of a limited-edition flavor that's perfect for summer: MTN DEW GAME FUEL CouRageous Sherbet, it says.
Hand-crafted spirit created by Aaron Paul and Bryan Cranston
June 17, 2021
Constellation Brands Inc., Victor, N.Y., has acquired a minority stake in Dos Hombres, an artisanal and handcrafted mezcal brand created by “Breaking Bad” co-stars Aaron Paul and Bryan Cranston. The investment was made through Constellation’s venture capital group, and Dos Hombres remains independently owned and will continue to manage, market and produce its award-winning mezcals.
Roll out set for California with additional states to follow throughout summer
May 18, 2021
Southern Glazer's Wine & Spirits, Miami and Dallas, has signed a national alignment agreement with 818, the award-winning, hand-crafted tequila brand founded by Kendall Jenner. Produced in Jalisco, Mexico, the brand has created as much marketplace buzz for its 16 blind tasting awards as it has from its famous owner.
In celebration of Cinco de Mayo and May birthday of Dwayne “The Rock” Johnson, the actor and beverage entrepreneur gifted up to $1 million of “Guac on the Rock” with purchase of his Teremana tequila. A new drink gifting app, “Get Your Drink On,” enables users to socially gift a drink to someone in the same bar or in a location across the country.
Wine company features collection low-carb, low-calorie wines
March 23, 2021
Best friends and entrepreneurs Nina Dobrev and Julianne Hough introduced their company: Fresh Vine Wine, an exclusive collection of premium low-carb, low-calorie, gluten-free, and keto- and vegan-friendly wines available nationwide.
Coffee producer to release The Pioneer Woman line of premium coffees
January 22, 2021
Ree Drummond, famously known as The Pioneer Woman, represented by Earthbound Brands, announced that they have partnered with coffee producer Zavida Coffee Roasters to provide customers across the country with a new, premium coffee line.
Packaging update coincides with launch at Sam’s Clubs nationwide
December 7, 2020
New York-based MYX Fusions, the gluten-free, vegan wine from music superstar Nicki Minaj and media maverick Mona Scott-Young, revealed its new signature bottle for original Moscato and Moscato Peach, in advance of its debut at Sam’s Clubs nationwide.