Christina Haack, TV personality, designer and entrepreneur, officially launched her highly anticipated Champagne brand, Clé Cachée. 

The debut marks Christina’s first foray into the world of fine wine and represents her vision of luxury, authenticity, and personal craftsmanship, the company says.

Crafted in France’s prestigious Grand Cru Vineyards in the Côte des Blancs region, Clé Cachée embodies the elegance, rarity and authenticity of the world’s finest Champagnes, it notes. A Grand Cru Blanc de Blancs made from 100% Chardonnay grapes, grown on vines over 60 years old, it is known among connoisseurs as one of the most sought-after expressions of Champagne, highlighting purity, elegance and the unique character of the vineyards, according to the company.

In keeping with Christina’s dedication to authenticity[JJ1.1], Clé Cachée has been produced with a very low dosage — less than 5 grams of sugar— resulting in a Champagne that is crisp, refined, and true to its origin, the company says. This style appeals to modern palates seeking elegance without excess sweetness, while also showcasing the natural character of the grapes, it notes.

“As a true Champagne lover, I wanted to create something deeply personal — something I would be proud to share at my own table,” Haack said in a statement. “From the very beginning, I was involved in every step: from grape selection to dosage levels. Clé Cachée is not just a label with my name on it, it’s a Champagne I truly love, and I can’t wait to share it with the world.”

Due to overwhelming pre-launch demand, Clé Cachée is offered through an allocation model, the company notes. This ensures that a limited number of collectors, restaurants and enthusiasts will have access to the first release, further underscoring the rarity and desirability of this Champagne, it says.

Clé Cachée is available exclusively through fine restaurants and direct-to-consumer channels.

www.clecachee.com