As the COVID-19 pandemic took hold of the United States, everyday heroes stepped up to support family, friends, neighbors and strangers. These "local legends" have provided unity, comfort, nourishment and relief during these unprecedented health and economic challenges. To show support, Matthew McConaughey and Wild Turkey give thanks and celebrate four selfless individuals from Austin, Chicago, Dallas, and New Orleans who've demonstrated unwavering conviction in serving their communities.

Weed Cellars was onsite at this year’s Hospitality Tour, pouring drinks as part of the event that raises money to support those in the hospitality industry who are struggling due to COVID-19. 

As consumers demand more from today’s beverages, today’s manufacturers continue to develop innovative new products that deliver function and convenience. Kudos to Big Easy Bucha’s new line of functional shots, which won Beverage Industry’s New Product of the Month for August. 

The Evan Williams Bourbon family, a brand family within Heaven Hill Distillery, Bardstown, Ky., announced its Evan Williams Black, Evan Williams Bottled-in-Bond and Evan Williams Flavors will receive a new signature bottle with updated label designs.

Benriach Single Malt Scotch released four new expressions: The Original Ten, The Original Twelve, The Smoky Ten and The Smoky Twelve.

The Bardstown Bourbon Co., Bardstown, Ky., is rolling out a new expression with Louisville-based distillery Copper & Kings American Brandy Co. The latest addition to Bardstown’s Collaborative Series, this product is a nine-year-old Tennessee bourbon finished for 18 months in Destillaré Orange Curaçao barrels. The new bourbon is available in limited quantities across all 13 markets.

Still Austin released its flagship straight bourbon whiskey (aka, The Musician).

Elijah Craig, a brand of Heaven Hill Distillery, Bardstown, Ky., launched Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey.

The Bardstown Bourbon Co., Bardstown, Ky., has launched a complete virtual 360 tour of its entire grounds and facilities online and free to the public. Created in response to state-mandated closures due to COVID-19, this enchanting, interactive and educational experience allows viewers to visually adventure throughout the groundbreaking facilities.

BENDT Distilling Co. recently launched its new BENDT No. 5 American Blended Whiskey, a blend of five distinct small-batch Texas whiskeys.