Larceny Kentucky Straight Bourbon Whiskey launched a new augmented reality app. Atay Ice Tea unveiled its Cleansing Spicy Lemon Ginger. Busch Beer and Big Buck Hunter are teaming up to support wildlife conservation.

Cathead Distillery launched its newest product: Old Soul Bourbon. 

Responsible Lee debuted its self-titled line of bourbon: Responsible Lee Straight Bourbon, as in “Drink Responsible Lee,” the company says. 

The whiskey is a limited-edition, one-time only release with the same age and mashbill as the standard Elmer T. Lee, but bottled at 100 proof.

Woodford Reserve, a brand of Brown-Forman Corp., announced the re-release of its Woodford Reserve Kentucky Straight Malt, a whiskey based on historical recipes and influenced by Woodford Reserve Bourbon, the company says.

Limestone Branch Distillery, a brand of Beam Suntory, launched the 2019 edition of its Yellowstone Kentucky Straight Bourbon. 

Tecate launched a new summer drinking campaign, White Claw was the official sponsor of The Kentucky Derby, Bulleit Frontier Whiskey hosted after parties for the 18th annual Tribeca Film Festival.

Buckshee launched its self-titled line of bourbon. 

Booker’s Bourbon, a brand of Beam Suntory, released the first batch in its 2019 collection: Booker’s Batch 2019-01, also called Teresa’s Batch. 

Beam Suntory Inc. launched its latest bourbon blend: Legent.