“At Maker’s Mark, we've always believed that the character of our bourbon is a direct reflection of the land and the people who care for it. As we celebrate America’s 250th anniversary, we are proud to honor those who have served our country twice — first in uniform and now in the fields,” said Rob Samuels, eighth generation whisky maker and managing director of Maker’s Mark, in a statement. “Partnering with Farmer Veteran Coalition allows us to merge our passion for regenerative agriculture with a deep respect for our veterans, ensuring the next generation of farmers has the tools to thrive.”

Jeanette Lombardo, CEO of the Farmer Veteran Coalition, added: “We’re deeply grateful for Maker’s Mark's support of our Holistic Impactful Veteran Engagement (H.I.V.E.) Program, which is helping veterans build meaningful futures in agriculture. Through this partnership, we can equip more veterans with the training, resources, and community they need to successfully transition from service to farming and build strong, sustainable livelihoods.”

The limited-edition release reflects Maker's Mark’s commitment to regenerative agriculture and support of farming communities, the company says. As a certified B Corp and Regenified distillery, Maker’s Mark is advancing these practices through initiatives like its Regenerative Alliance, which provides education and hands-on support to help farmers build healthier, more resilient ecosystems.

“This collaboration also reflects a shared commitment to regenerative agriculture —practices that restore the land, strengthen rural communities, and ensure long-term sustainability,” stated Richard Creppel, FVC regional director with the U.S. Army. “By investing in veteran farmers who are leading the way in these approaches, we are not only supporting their success today but helping to build a resilient agricultural system.”

Partnering with FVC also extends Maker’s Mark's ongoing support of veterans. Maker’s Mark also releases limited-edition bottles tied to Veterans Day and Memorial Day and, through its Private Selection program, produces a “By Vets, For Vets” release developed by its Service Veterans employee group and available exclusively at select military base retail outlets. These releases support veteran-focused organizations and programs that benefit service members and their families.

The Maker’s Mark 250th Anniversary limited-edition bottle is Maker's Mark Kentucky Straight Bourbon Whisky bottled at 90 proof, with a suggested retail price of $28.99.