Amber Beverage Group (ABG) has launched a new addition to its KAH Tequila range: KAH Huichol Limited Edition, a collection of hand-decorated, beaded bottles. The series of individually numbered bottles is named after the native Mexican tribe who are creating these artworks.

CANPACK has recently collaborated with Bavaria (ABI Colombia) on a limited edition launch of its Club Colombia beer. Through this premium brand, Bavaria aims to pay tribute to Colombia's rich and diverse heritage, it says. 

Johnnie Walker Blended Scotch Whisky released a vibrantly illustrated new Johnnie Walker Blue Label Lunar New Year Limited Edition Design created by rising star of the fashion industry, Shanghai-based designer Angel Chen. The vivid design for the Year of the Rabbit features a dynamic, modern interpretation of 2023’s Zodiac animal, the sprightly rabbit, it says.

Stella Artois is collaborating with the popular card game and social platform We’re Not Really Strangers to launch a limited-edition bottle made to foster deeper human connection. The bottles feature peel-off labels that reveal questions and thought starters from We’re Not Really Strangers, such as “what’s a feeling you wish you could feel again?”

Czech energy drink Big Shock! has deployed Ardagh Metal Packaging’s new H!GHEND technology as part of a special-edition can to mark the launch of combat game Call of Duty: Modern Warfare II.

BLK & Bold, Des Moines, Iowa, announced its partnership with Marvel Studios that will debut the brand’s limited-edition BLK & BOLD Black Panther: Wakanda Forever coffee in celebration of the upcoming Black Panther sequel. The collaboration includes a variety of special-edition Black Panther: Wakanda Forever-themed products with reimagined packaging that highlights fan-favorite Black Panther characters.

CLEAN Cause announced an exclusive can collection in honor of National Recovery Month. CLEAN Cause released 1,200 limited-edition cherry lime flavored cans featuring an exclusive label designed by Ben Haggerty, better known as Macklemore, with 100% of proceeds going to recovery housing scholarships.

As the Official Beer Sponsor of the FIFA World Cup, Budweiser is launching limited-edition packaging in anticipation of the world’s most prestigious soccer competition. Budweiser is releasing special red and gold packaging donning the FIFA World Cup Trophy across the United States through the end of the year.

Rémy Martin, Cognac Fine Champagne, and Grammy award-winning musical artist Usher have teamed up to launch the Usher x Rémy Martin 1738: A Taste of Passion global campaign, featuring a limited-edition bottle and NFT, whose design was inspired by A.I. integrated technology. 

Boston neighbors Harpoon Brewery and Reebok announce that they are coming together for a new collaboration: Harpoon Rec. League – The Reebok Edition, a co-branded release of the brewery’s low-cal, low-alcohol hoppy and hazy pale ale.