PERRIER Carbonated Mineral Water, a brand of Nestlé Waters North America, Stamford, Conn., announced the release PERRIER x MURAKAMI, a collaboration with renowned artist Takashi Murakami, inspired by the pop and colorful universe of the artist and the creative and pioneering spirit of PERRIER. In October, limited-edition PERRIER screen-printed glass bottles featuring original artwork by Murakami will be launched around the world.

Jones Soda Co., Seattle, is putting voter registration tools into customers’ hands with voting-themed labels featuring QR codes taking citizens directly to a registration site.

Bud Light, a brand of St. Louis-based Anheuser-Busch, announced that fans who select Jacksonville Jaguars quarterback Gardner Minshew II in the first round of their Fantasy Football draft can enter for a chance to win a case worth of Bud Light.

DRY Soda Co. debuted limited-edition 2020 DRY Botanical Bubbly Summer Celebration bottles containing its line of non-alcohol beverages in two flavors: Pineapple and Watermelon.

Urban South Brewery is participating in the “Black is Beautiful” initiative, which invites brewers to use the base stout beer recipe provided with their own twist, complete with a limited-edition label design. 

Virgil's Summer Squad Party Pack includes a collection of 10 colorful Koozies marked 1-10 to encourage responsibly fun gatherings.

360 Vodka has released a limited-edition Chiefs commemorative bottle in honor of the reigning World Champion Kansas City Chiefs.

Los Angeles-based Nomadica released a limited-edition sparkling white wine can for Pride month with cover art by @takiisbranding, an LGBTQ+ Brazillian artist and DJ.

To help celebrate the release of its new packaging, Coors Light gave away a pair of Ray-Bans to 1,000 consumers who posted a photo on Twitter or Instagram with the can sunglasses over their eyes using the hashtag #TakeTimeToChill.