This year, the vodka brand partnered with Parisian fashion house Maison Labiche to create a bottle that captures the fun and carefree attitude of the French Riviera.

As part of the brand’s Different by Design campaign, the bottle was created to celebrate self-expression and individuality, it says.

Consumers who scan the QR code or tap the NFC tag are directed via a quick-link URL to an interactive mobile game where consumers can play for a chance to win Malibu branded swag while gaining exclusive access to cocktail recipes and more, the company says.

For every case of rainbow bottles sold from May 27 to June 30, Bud Light will donate $1 to GLAAD, up to $150,000 to assist in their efforts of creating a world where everyone can live the life they love, the company says.

Continuing evian’s long-established collaboration with the fashion world, Virgil Abloh applied his design vision to this year’s iconic limited-edition glass bottle — and now it’s coming to the United States for the first time.

The can launch also offers consumers the chance to meet and game with Ninja.

New Zealand wine brand Brancott Estate, Marlborough, New Zealand, has partnered with emerging UK designer Benjamin Craven to design four limited-edition labels for its Brancott Estate Marlborough Sauvignon Blanc 2018.

In celebration of International Women’s Day last month, SodaStream launched a limited-edition, collectable “SHE” reusable bottle that celebrates women who have made impactful changes and encouraged women to take a stand, the company says.

Pearody is a crisp, refreshing ale that is brewed with pears and hopped with Perle, Tettnang and Citra hops, the company says.

Los Angeles-based AQUAhydrate has initiated a new partnership with Wounded Warrior Project (WWP) and is donating $10,000 this summer to help honor and empower wounded warriors. AQUAhydrate is promoting the partnership with a co-branded camouflage edition of its gallon package. Available now through July 4th, the AQUAhydrate Camo-Gallon can be purchased at CVS, GNC and other fine retailers.