Pabst Blue Ribbon officially brought back its famous 99 Pack, designed for when PBR drinkers show up to own the moment, and this time it is getting the full Godzilla treatment courtesy of artist ATTACK Peter. 

Building on the momentum of PBR’s recent Godzilla can collaboration with Toho International, the new 99 Pack wraps 99 Pabst Blue Ribbon cans in a gigantic, all-new original illustration featuring characters from the Godzilla universe.

“It’s not our style to spend millions of dollars for a few seconds of airtime during the big game,” said Rachel Keeton, senior brand director of Pabst Blue Ribbon, in a statement. “Instead we’re getting in on the post-season action in a way our drinkers can have some fun with. The Godzilla 99pk is here to loudly crash tailgates and watch parties everywhere.”

This drop is extremely limited. Only 4,000 packs will hit stores across the country, and each one is covered in an expanded ATTACK Peter panorama that turns the oversized case into an instant collectible and impossible-to-miss retail presence. Building on the original Godzilla, Mothra, Mechagodzilla, and King Ghidorah designs from PBR’s recent collaboration, which put original Godzilla art on over 60 million PBR cans, the 99 Pack features brand new character additions and expanded artwork that ATTACK Peter developed exclusively for this release.

The 99 Pack continues to stand as one of PBR’s most talked-about releases. By pairing the viral pack the brand is leveling up one of its most iconic drops and gave consumers a new way to collect and celebrate the worlds of both PBR and Godzilla, it says.

Known for his distinctive hand-carved linocut style and official collaboration with the Godzilla franchise, ATTACK Peter stated: “A WHAT pack? That was my first reaction when the gang at PBR asked me to team up on this design. The 99 pack is one of the coolest things I’ve ever seen and I knew they were going to MOVE so I incorporated some designs of the Ghidorah and Mechagodzilla soaring into action. And don’t underestimate the Mothra larva crawling its way onto the package; they’re no strangers to mixing it up with the biggest bads. I’m so stoked with how these PBR packs have become a way for fans across the country to collect my artwork and this 99 pack steps that up in a massive way.”

Kristin Parcell, general manager of Toho International, added: “This collaboration represents the intersection of pop culture, art, and lifestyle. Seeing the Godzilla universe come to life across an entire 99 Pack is something we’re incredibly proud of, and it speaks to the brand’s continued evolution. Working with Pabst Blue Ribbon and ATTACK PETER gave us an opportunity to reimagine how fans engage with Godzilla beyond the screen and we’re excited for fans to experience this original artwork in such a unique way.”