To celebrate the release of “Wicked: For Good,” Absolut has brought back its sequin bottle sleeve with a Wicked-ly fun twist: the sleeve transforms from pink to green with the flick of a wrist.
Pabst Blue Ribbon (PBR), in partnership with Toho International, will switch out its iconic Blue Ribbon can design for original new Godzilla-themed cans.
For the third consecutive year, wine brand 19 Crimes partners with Universal Products & Experiences to release a limited-edition collection of Universal Monsters wines just in time for Halloween.
Angry Orchard is introducing a new 12-can Thriller Variety Pack, which features glow-in-the-dark packaging and four flavor-packed ciders, including a new Jason-inspired Blood Orange cider.
To celebrate the launch of two limited-edition creamers inspired by Honeyduke, Harry Potter x Coffee mate is presenting the Honeydukes Cafe, a two-day pop-up event in Chicago.
Captain Morgan is joining forces with the queen of chaos, M3GAN, for a summer collaboration. Inspired by “M3GAN 2.0,” Captain M3GAN is a glow-in-the-dark, limited-edition spiced rum bottle.
Coinciding with Paramount Pictures’ “Sonic the Hedgehog 3” film, Jones Soda released a limited-edition line of sodas with labels featuring Sonic, Knuckles, Tails and their adversary Shadow.
As the official spirits partner of Universal Pictures’ “WICKED,” in theaters Nov. 22, Absolut is toasting to the power of friendship and inclusivity by offering “WICKED” consumers mystifying cocktail recipes.
Fanta, a brand of The Coca-Cola Co., Atlanta, and Warner Bros. Pictures announced a global partnership ahead of the release of the highly anticipated movie “Beetlejuice Beetlejuice,” which debuts in cinemas on Sept. 6.