BLK & Bold, Des Moines, Iowa, announced its partnership with Marvel Studios that will debut the brand’s limited-edition BLK & BOLD Black Panther: Wakanda Forever coffee in celebration of the upcoming Black Panther sequel. The collaboration includes a variety of special-edition Black Panther: Wakanda Forever-themed products with reimagined packaging that highlights fan-favorite Black Panther characters.
The limited-edition G FUEL The One Collector's Box is available while supplies last
December 23, 2021
G FUEL, a brand of West Babylon, N.Y.-based Gamma Labs, developed a new Collector's Box in collaboration with Warner Bros. Pictures to celebrate the release of “The Matrix Resurrections,” now playing in theaters and streaming on HBO Max.
Energy drink launch coincides with ‘Star Wars: The Bad Batch’ animated series launch
May 7, 2021
G FUEL is releasing two new G FUEL Sparkling Hydration flavors: Black Cherry and Kiwi Strawberry. The launch coincides with Disney's "Star Wars: The Bad Batch," an original Disney+ animated series that made its debut May the fourth, also known as Star Wars Day.
Partnering with Paramount Pictures’ “A Quiet Place Part II,” Boulevard Brewing Co. released new packaging for its award-winning Tank 7 beer. the limited-edition four-pack of 16-ounce cans featuring imagery tied to the 2018 thriller, which is scheduled to hit theaters March 20 nationwide.
HEINEKEN USA has launched its latest James Bond TV commercial ahead of the April release of the James Bond film “No Time To Die.” Airing in more than 75 countries, the commercial demonstrates Craig will always be James Bond in the eyes of fans, the company says.
Imported beer brand unveils latest James Bond marketing partnership
March 2, 2020
To celebrate the global partnership with the upcoming James Bond film “No Time to Die,” Heineken is revealing the real secrets to being Bond and encouraging shoppers to connect with their inner secret agent, it says. The retail promotion invites consumers to text “Heineken” to “007” to receive a disappearing invisible ink message. The message will reveal to consumers whether they have won prizes, including branded merchandise, tickets to advance movie screenings, or a pair of tickets to the red-carpet event in Los Angeles, it adds.
Republic of Tea releases limited-edition teas before ‘Downton Abbey’ movie release
July 31, 2019
In anticipation of the upcoming “Downton Abbey” movie, The Republic of Tea, Novato, Calif., announced new limited-edition Downton Abbey Movie Teas, which are available for purchase beginning Aug. 1. The flavors are inspired by the award-winning TV series’ characters, bringing to life the drama, relationships and intriguing personalities of the Crawley household, the company says.
Foodservice chain pairs release with summer sweepstakes
May 30, 2017
Sonic Drive-In, Oklahoma City, is teaming up with Paramount Pictures and the upcoming June 21 theatrical release of “Transformers: The Last Knight,” directed by Michael Bay, to deliver a new lineup of icy Slushes and a chance to win thousands of prizes with the Sonic Transform Your Summer Sweepstakes.