Partnering with Paramount Pictures’ “A Quiet Place Part II,” Boulevard Brewing Co. released new packaging for its award-winning Tank 7 beer. the limited-edition four-pack of 16-ounce cans featuring imagery tied to the 2018 thriller, which is scheduled to hit theaters March 20 nationwide.
HEINEKEN USA has launched its latest James Bond TV commercial ahead of the April release of the James Bond film “No Time To Die.” Airing in more than 75 countries, the commercial demonstrates Craig will always be James Bond in the eyes of fans, the company says.
Imported beer brand unveils latest James Bond marketing partnership
March 2, 2020
To celebrate the global partnership with the upcoming James Bond film “No Time to Die,” Heineken is revealing the real secrets to being Bond and encouraging shoppers to connect with their inner secret agent, it says. The retail promotion invites consumers to text “Heineken” to “007” to receive a disappearing invisible ink message. The message will reveal to consumers whether they have won prizes, including branded merchandise, tickets to advance movie screenings, or a pair of tickets to the red-carpet event in Los Angeles, it adds.
Republic of Tea releases limited-edition teas before ‘Downton Abbey’ movie release
July 31, 2019
In anticipation of the upcoming “Downton Abbey” movie, The Republic of Tea, Novato, Calif., announced new limited-edition Downton Abbey Movie Teas, which are available for purchase beginning Aug. 1. The flavors are inspired by the award-winning TV series’ characters, bringing to life the drama, relationships and intriguing personalities of the Crawley household, the company says.
Foodservice chain pairs release with summer sweepstakes
May 30, 2017
Sonic Drive-In, Oklahoma City, is teaming up with Paramount Pictures and the upcoming June 21 theatrical release of “Transformers: The Last Knight,” directed by Michael Bay, to deliver a new lineup of icy Slushes and a chance to win thousands of prizes with the Sonic Transform Your Summer Sweepstakes.
Fans can submit selfies to triple chances of winning a trip for two to Seattle
October 2, 2014
Fifty Shades of Grey Wine, a line of red and white wines blended by “Fifty Shades of Grey” author E L James, is offering fans a chance to live like the literary trilogy’s main characters, Christian Grey and Anastasia Steele, for a weekend and attend a showing of the upcoming “Fifty Shades of Grey” movie in Seattle during its opening weekend in February.
Beverage Industry’s December issue highlights five beverages brands that are “shooting for the moon” in terms of innovation. Also in this issue, we spotlight the premiumization of the private-label beverage market, the latest trends impacting the use of tea ingredients in beverages, the growth of beverage sales in the eCommerce platform, and much more!