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Carbonated Soft DrinksNew Packages

Jones Soda releases limited-edition Sonic labels

By Staff Beverage Industry
Jones Soda Sonic 3

(Image courtesy of Jones Soda)

January 10, 2025

Coinciding with Paramount Pictures’ “Sonic the Hedgehog 3” film, Jones Soda released a limited-edition line of sodas with labels featuring Sonic, Knuckles, Tails and their adversary Shadow.

Each soda in the collection pairs a popular Jones flavor with one of the four featured characters from the legendary Sega video game series. Sonic appears in a full-speed-ahead run on Blue Bubblegum Soda matching his blue persona, Knuckles with his distinctive red fur and spiked fists on Strawberry Lime, Tails the fox on Orange & Cream, and Shadow with his predominantly black coat on Root Beer. 

Jones previously teamed with Sega to promote 2017’s Sonic Mania video game. That soda lineup showcased Sonic, Knuckles and Tails on the same Jones flavors as the new collection.

The new line can be purchased on the Jones website and at select retailers in four-packs with an exclusive Sonic 3 carrier and in 12-packs sold in a collectible box. A 12-pack has a suggested retail price (SRP) of $49.99, and a four-pack features a $29.99 SRP.

KEYWORDS: beverage labels Jones Soda movie partnership

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