Videojet Technologies launched the new Videojet 9560 PL pallet labeling system.

Sparkling Ice is rolling out all new packaging labels on its iconic bottles. The refreshed label prominently positions a bold, clean, and more modern-looking Sparkling Ice logo above the familiar fruit-filled ice cube. 

Chlorophyll Water launched new bottles made from 100% recycled plastic (rPET) with CleanFlake label technology in the Hot Products section of Natural Products Expo West.

2 Towns Ciderhouse announced its collaboration with Silver Moon Brewing in the 10th annual F* Cancer campaign. Consumers now have the opportunity to have the name of their honored loved one printed directly on the can or packaging of a 2 Towns Cider, Silver Moon IPA, or CRUX beverage with a minimum donation of $30.

Riboli Family Wines announced a brand refresh and relaunch for its Opaque Wines portfolio. Opaque Wines redesigned its label and website with the release of Earth Elements series.

The eye-catching design of shrink and stretch labels make them desirable to beverage-makers, but experts add that sustainability is playing a greater role in the future of this market.

Oak Ridge Winery officially unveils a new identity for its estate-grown wine brand, Old Soul. The rebrand celebrates the tapestry of its vineyards, blending past traditions with aspirations for Old Soul’s next chapter, the company says.

Jones Soda Co., Seattle, announced a groundbreaking advancement in its augmented reality (AR) program with a proprietary new platform developed for Jones by Clio Award-winning creative agency August Allen. The new innovation expands on Jones’ legacy featuring fans on their labels, bringing video storytelling into a mobile first AR experience.

Bizzy Cold Brew, maker of the 18-hour, slow-brewed cold brew available in ready-to-drink bottles, grounds and eco-friendly brew bags, unveiled new branding. The refreshed look comes with a new logo and bottle and was updated to better represent the product and brand’s ethos, including dedication to quality, transparency, sustainability and high caffeine content, it says.

Four Roses Distillery announced its global brand refresh, the first update for the brand since 2006. The new visual identity also comes as Four Roses, a heritage brand that predates Prohibition, celebrates its 135th year. Consumers will see the refreshed branding across all of Four Roses’ bourbon bottles, and on its new website.