Trysk Print Solutions launched TryskEdge, an exclusive new label finishing technique that delivers a live, naturally torn edge to pressure-sensitive labels. The process introduces a raw, organic texture never before available at scale, the company says. Each label features a one-of-a-kind edge detail, bringing handcrafted character and elevated shelf presence to premium packaging. TryskEdge offers brands and designers a new creative tool to express authenticity and texture, which the company says is ideal for highlighting artisanal craftsmanship and small-lot production. The torn-edge finish adds both dimensionality and visual intrigue, making it well-suited for wine, spirits and specialty food packaging, the company says. “TryskEdge gives designers and brand teams a new way to add tactile, authentic character to their packaging,” Stephan Martinez, founder and CEO of Trysk Print Solutions, said in a statement. “This isn’t an effect created with a special die cut. It’s a true, torn edge that introduces organic variation and texture. No two labels are exactly the same, which makes each one feel intentional and handcrafted.”

Trysk Print Solutions 2201 3rd Ave., Apartment 2704, Seattle, Wash. 98121; 844/448-7975; www.trysk.com