Numi Organic Tea announced a new Carbon Footprint Label, which will be included on all of its tea boxes beginning in the first half of 2022. The new label breaks down each product’s emissions into four categories ― ingredients, packaging, transport and preparation ― so that consumers can easily understand the carbon impact of their tea purchases.
“Numi’s new Carbon Footprint Label is our commitment to the planet and we believe it’s vital to share our carbon number with consumers,” said Reem Hassani, chief brand officer and co-founder of Numi, in a statement. “We hope this big step for sustainability encourages other brands to follow our lead and commit to sharing their carbon footprint. The more of us that join this movement, the more context consumers will have when considering the environmental impact of their daily habits. Consumers are looking for a way to take action against climate change and we want to empower them with the information they need to do that.”
Numi worked with Planet FWD, the leading carbon management platform for consumer brands, to estimate an average product carbon footprint for all its teas and botanical products. In doing the study, Numi discovered that nearly half of a tea bag’s carbon footprint (46%) comes from boiling water. Consumers can reduce emissions by using an electric tea kettle, boiling only the amount of water they need, and opting for clean energy sources where available.
Numi announced its new Carbon Footprint Label at Natural Products Expo West 2022.
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