The Dreaming Tree, the California wine portfolio from musician Dave Matthews and award-winning winemaker Sean McKenzie, launched their new packaging this spring. 

Beverage marketers know that packaging plays an important role in sales. Just as important as the bottle or can that a beverage is packaged in, is how that package is labeled. Without it, consumers couldn’t tell which brand is which.

Highlighting its Freightliner Trucks Business Class M2, Daimler Trucks North America LLC’s Freightliner trucks offer the M2 106 and M2 112, which both feature best-in-class visibility with a 2,500-square-inch windshield and have numerous manual, automated and automatic transmission choices, the company says.

Some consumer packaged goods products take a cue from their competitors and play it safe at retail by blending in. But in the increasingly competitive beverage space, many brands are daring to be different.

The expectation among many consumers is that the PET bottles they divert into the recycling stream are transformed into new bottles. This not only keeps those bottles out of the local landfill, but it also provides a closed-loop and sustainable source of material for new bottles.

 Label producer Spear highlighted the use of its pressure-sensitive labels by several craft and regional brewers.