Labels feel the 'pressure'
Label producer Spear highlighted the use of its pressure-sensitive labels by several craft and regional brewers. Cold Spring Brewing Co. converted its production to pressure-sensitive labeling in 2001 and notes the advantages of improved line efficiency and flexibility, minimal change part requirements, elimination of glue preparation and clean-up, and additional material options, including white or metalized paper substrates and white, clear and metalized film, the company says. Lift Bridge Brewing Co. also changed to pressure-sensitive labels, which provided the brewery with the ability to change its label sizes twice without any change part implications, Spear says. It also notes that the labels retain their look regardless of how long they have been in an ice chest or cooler. In order to keep up with its growing SKU portfolio, Brau Brothers invested in a new pressure-sensitive labeler, Spear notes.