“Expanding into canned cocktails was a natural next step for us,” said Justin Tidwell, CEO and co-founder of Nowadays, in a statement. “Our bottled spirits have been incredibly successful, and we wanted to build on that by taking everything consumers love about Nowadays and creating a canned version for an elevated ready-to-drink experience. With this innovation, we can reach even more people and continue growing the brand.”

Formulated from premium, natural ingredients and a perfect balance of hemp-derived THC, Nowadays canned cocktails contain 25 calories or less in each 12-ounce can.

The full range of products will become available post-Labor Day, with standard direct-to-consumer sales commencing the week of Sept. 2. Retailing for $31.95 for a six-pack of 12-ounce cans, Nowadays THC Canned Cocktails can be shipped to more than 40 states and found on shelves in select liquor and grocery stores nationwide in the coming months. Following the initial rollout of its canned cocktails, the brand will introduce a stronger variety later this year, launching a 16-ounce option with 10 mg THC in each can.

This launch marks Nowadays’ first foray outside of its flagship product, cannabis-infused spirit and comes less than a year and a half after the brand originally came to market in April 2023. 

With the introduction of THC Canned Cocktails, Nowadays continues to pioneer the cannabis beverage industry, it says. This latest innovation reinforces the brand’s mission to put a new spin on drinking and strengthens its commitment to meeting the varied needs of consumers as the cannabis industry continues to evolve, the company notes.