Nowadays announced the launch of its first nationally available cannabis-infused spirit.
Available in Low Dose and Micro Dose, Nowadays delivers a light and buzzy experience in a familiar format— a 750-ml bottle, it says.
Crafted in a bottle that fits in on any bar cart, Nowadays is intended for consumption in a similar fashion to alcohol, it notes. Unlike edibles, both Nowadays varieties are designed to have a quick and consistent onset time, delivering a gentle lift within 15 minutes of consumption, the company says. Each 1.5-ounce serving contains only 10 calories and 2 mg of sugar, providing a light and easy-to-drink beverage option, whether you’re drinking socially or on your own, it adds.
“We created Nowadays to change the future of how we drink with an easy entry point to cannabis that can be enjoyed in place of alcohol,” said Justin Tidwell, co-founder of Nowadays, in a statement. “The future of the cannabis industry is dependent on creating the next generation of products that will draw in mass market consumers. By leading with a low dose of THC packaged in a familiar format, we are excited to be at the forefront of this new chapter.”
Co-founder Anthony Puterman, added: “As cannabis legislation and regulations are constantly evolving, we’re proud to be the first cannabis-infused spirit with mass market availability. We intentionally developed Nowadays as a low dose cannabis product to be able to reach as many consumers as possible and look forward to expanding our retail presence in the coming months.”
Now available for purchase direct-to-consumer, Nowadays two varieties — Low Dose and Micro Dose —are available to consumers 21 years and older across 35 plus states, online by visiting the company’s website, and at select retailers. The 33 mg THC Micro Dose bottle retails for $39.99, and the 100 mg THC Low Dose bottle retails for $59.99.
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