Much has been written about the acceleration of declines in beer during 2025 along with spirit ready-to-drink (RTD) growth and wine softness; however, the outperformance of alternative adult beverages is giving rise to a differentiated market.
Afterdream, a new brand of microdosed, non-alcohol cannabis beverages, unveiled its signature ready-to-drink cans, offering a functional alternative to alcohol, it says.
As state-by-state laws often vary, making national expansion and product standardization of THC beverages challenging, brand representatives highlight the efforts being made to reach clearer solutions.
As consumer interest in THC beverages is on the rise, brand representatives discuss how wellness trends are driving growth, as well as the challenges of working within an unregulated market.
As the expiration of the 2018 Farm Bill approaches, questions remain about the future of hemp-derived products. Industry stakeholders highlight that policymakers should be looking toward regulation, not prohibition in these next steps.
Entertainment icon and entrepreneur Snoop Dogg announced a strategic investment and partnership with Harmony Craft Beverages, Los Angeles, to launch Iconic Tonics, a premium functional beverage brand aimed at redefining adult beverage alternatives.
Seth Rogen’s cannabis lifestyle brand Houseplant — which he created with Evan Goldberg, Michael Mohr, James Weaver and Alex McAtee — has expanded into the beverage space with its THC-infused sparkling waters.