Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Cannabis Beverages

What’s to come next for hemp-derived beverages?

WSWA calls for regulation, not prohibition for hemp

By Jessica Jacobsen
man picking marijuana

Photo by Jeremy Poland/E+ via Getty Images

May 6, 2025

The end of September, typically signals to the start of the holiday season and gatherings of friends and family, but for many Sept. 30 has a greater significance as it marks the end of the 2018 Farm Bill.

According to the USDA website, the bill “authorized the production of hemp and removed hemp and hemp seeds from the Drug Enforcement Administration’s (DEA) schedule of Controlled Substances,” the website states. “It also directed the U.S. Department of Agriculture (USDA) to issue regulations and guidance to implement a program to create a consistent regulatory framework around production of hemp throughout the United States. The establishment of hemp as a regulated commodity also paves the way for U.S. hemp farmers to participate in other USDA farm programs.”

Through this authorization, the U.S. market has seen legal cannabis sales proliferate. According to research from BDSA, Louisville, Colo., legal cannabis sales totaled $29.5 billion in 2023, and were expected to reach $32.4 billion in 2024. Globally, legal cannabis spending totaled $36 billion in 2023, highlighting how the growth of legal sales can be attributed to the U.S. market.

“U.S. adult-use markets currently represent approximately 56% of total global cannabis sales, and are poised to claim an even larger share of global sales in the coming years as U.S. medical markets contract,” said Roy Bingham, co-founder and CEO of BDSA, in a June 2024 release. “The cannabis industry is incredibly dynamic, with each market facing unique regulatory changes and industry pressures. Looking ahead to 2028, emerging adult-use states, particularly those on the East Coast and in the Midwest, are expected to contribute the strongest increase to total U.S. and global sales.”

Yet, as the expiration of the 2018 Farm Bill approaches, industry stakeholders are highlighting the impact this has had on the market and next steps that policymakers can take to support a regulated market.

“The 2018 Farm Bill opened the door to a booming, underregulated marketplace for intoxicating U.S. consumer products ― like beverages ― containing various types of hemp-derived THC (the same intoxicating compound found in cannabis),” says Wine & Spirits Wholesalers of America President and CEO Francis Creighton. “However, because the bill addressed hemp as an agricultural product, many questions remain about the legal status of products that contain hemp-derived THC.”

Creighton explains that the bill defined hemp as cannabis sativa L. with a Delta 9-tetrahydrocannabinol (D9-THC) concentration of 0.3% or less on a dry-weight basis. It also allowed for the transfer of authorized hemp across state lines. Additionally, the bill prohibited states from placing many restrictions on the sale, transport, or possession of hemp products in a way consistent with the law.

However, because the language of the bill defined hemp as an agricultural product, questions remained regarding its legal status regarding products that contain hemp-derived THC.

“Since 2018, the hemp industry has expanded under the auspice of the 2018 Farm Bill and hemp-derived intoxicating products have proliferated across the country without federal regulation or oversight ― including important public health and safety measures like establishing a prohibition on synthetic hemp-derived THC intoxicating products or standards for testing and labeling,” Creighton explains.

Creighton further explains that the 2018 Farm Bill did not alter the federal Food, Drug, and Cosmetic Act (FDCA), which declares that any product that contains THC is “adulterated” and unauthorized for interstate sale. What has been done is some states taking legislative action to regulate the sale of these products.

“While some states have enacted state-level regimes allowing the sale of products that contain THC, much confusion remains about the status of these products,” Creighton says. “There are currently over 100 bills in 34 state legislatures that are seeking to put guardrails around hemp-derived intoxicating products, including hemp-derived intoxicating beverages.

“However, many states have no regulatory framework for the retail sale or distribution of intoxicating hemp,” he continues. “Both in the absence and presence of regulation, states have seen sales of intoxicating hemp-derived products flourish. However, those without regulation leave their markets open to access by minors, unreliable or inauthentic products, and myriad other issues reminiscent of an unregulated alcohol market.”

Since 2018, the hemp industry has expanded under the auspice of the 2018 Farm Bill and hemp-derived intoxicating products have proliferated across the country without federal regulation or oversight ― including important public health and safety measures like establishing a prohibition on synthetic hemp-derived THC intoxicating products or standards for testing and labeling.

— Wine & Spirits Wholesalers of America President and CEO Francis Creighton 

Given some of the uncertainties related to hemp-derived products, policymakers have discussed bans to intoxicating hemp products from the market. However, Creighton and the WSWA have noted that prohibition is not the answer.

“The genie is out of the bottle; the toothpaste can’t be put back into the tube ― however you say it, the simple truth is that prohibition isn’t the answer,” Creighton said in a statement in May 2024. “This is a lesson America already learned, and the alcohol industry now has nearly a century of safe, effective distribution and regulation under its belt.”

Creighton calls attention to the success of the three-tiers within the United States for the manufacturing, sale and distribution of beverage alcohol as a model for intoxicating hemp-derived products.

“WSWA supports the comprehensive federal regulation of hemp-derived THC and is the first alcohol industry trade association to publicly support the legalization of adult-use cannabis and to brief Members of Congress on comprehensive federal regulations for these products based upon the success and efficacy of the U.S. alcohol regulatory model,” Creighton says. “The 2018 Farm Bill expires in September 2025.

“With the current uncertainty around the regulatory status of intoxicating hemp products, WSWA believes that, like beverage alcohol, the next Farm Bill should explicitly allow for the production of only naturally derived THC products from hemp (specifically Delta-9) while granting individual states primary authority to regulate distribution and retail sales, including state-level prohibition, to adults over the age of 21 within their own borders,” he concludes.

KEYWORDS: cannabis-infused hemp THC

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Jess 200

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Alternative Drinks
    By: Lauren Sabetta
  • Younger generation displays unique habits when it comes to beverage consumption

    Generation Z shakes things up in beverage

    Experts share that Gen Z is changing the standard on what...
    Beverage News
    By: Chloe Alverson
Subscribe For Free!
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Anheuser-Busch Brewing Futures

Anheuser-Busch announces $300 million investment in US manufacturing

PepsiCo + poppi

PepsiCo completes acquisition of poppi

Alani Nu

Alani Nu surpasses $1 billion in retail sales

Vote for your favorite new product

Have your say in what makes it to the top this month!
Vote for your favorite new product and help us celebrate excellence.


VOTE NOW!

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

June 5, 2025

Heat-Resistant Molds 101: Fundamentals and Prevention Strategies for Better Beverage Quality

Learn about the spoilage challenges and operational bottlenecks that ascospores can pose to your quality program if detection is delayed, or worse – not detected at all. Subject matter experts will cover the basics of these bugs and real-world impacts of insufficient quality methods to help you beat the heat … resistant mold.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Kristen Distributing Co.

    2017 Soft Drink Report: What’s next for carbonated soft drinks?

    See More
  • Jessica Jacobsen

    What’s next?

    See More
  • we love LA apread the word and join us poster

    Brewers come together through WE LOVE LA for wildfire recovery

    See More
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing