Drake’s Organic Spirits announced the launch of its new BOXTAIL flavor: Drake’s Perfect Margarita BOXTAIL. The Perfect Margarita BOXTAIL joins the Drake’s ready-to-drink (RTD) cocktail line that includes the Minted Mojito, Watermelon-Tini, Mango Punch and Black Cherry Limeade.

Constellation Brands Inc., Victor, N.Y., entered into a brand authorization agreement with The Coca-Cola Co., Atlanta, in the United States to bring the FRESCA brand into beverage alcohol through the manufacturing, marketing, distribution and launch of FRESCA Mixed, a new line of spirit-based, ready-to-drink (RTD) cocktails that are well-aligned to a number of emerging consumer trends, it says. 

BuzzBallz/Southern Champion LLC announced the newest addition to its brand portfolio: BuzzBallz Chillers Eggnog.

NÜTRL Vodka Seltzer announced a limited-release cranberry variety pack featuring four flavors: Classic Cranberry, Cranberry Orange, Cranberry Grapefruit and Cranberry Apple. The seasonal pack will be available throughout the 2021 holiday season in select markets. 

Loverboy, New York, continues to expand its robust product roster of Sparkling Hard Teas, Spritzes and Canned Cocktails with the release of its limited-edition holiday Espresso Martinis in two festive flavors: Peppermint Mocha and Salted Caramel.

Sugarlands Distilling Co., Gatlinburg, Tenn., announced a multifaceted partnership with platinum-selling recording artists O.A.R. The collaboration will celebrate O.A.R.’s 25th anniversary and include two specialty products from Sugarlands bearing the band’s name.  

Party Can, a brand of Cocktail Courier, announced the launch of two new ready-to-drink (RTD) canned cocktail expressions: Cosmicpolitan and Gold Rush Old Fashioned.

St Hildie’s introduced three signature tincture tonics: Guava Ginger, Elderberry Hibiscus and Lemon Turmeric. 

Laughing Glass Cocktails announced the launch of its new ready-to-drink (RTD) canned cocktail collection in two flavors: a classic Lime Margarita and a sparkling Pink Paloma.

Boardroom Spirits, a sustainable, craft distillery, released two limited-release ready-to-drink (RTD) bottled cocktails in time for fall: Vanilla Peartini and Blueberry Blush. The Vanilla Peartini, features Boardroom’s Vanilla Vodka against hints of pears. The Blueberry Blush marries freshly picked blueberries with Boardroom’s vodka and warming spices such as cardamom.