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Beverage NewsMarketingWine & Spirits

BuzzBallz unveils engagement ring for Valentine’s Day

The pink diamond ring is valued at $35K with bidding starting February 3

By Staff Beverage Industry
BuzzBallz Pink Lemonsqueezy
(Image courtesy of BuzzBallz)
January 22, 2026

BuzzBallz is putting love to the test by offering a pink diamond ring to one bidder to propose this Valentine’s Day. 

The 9-carat ring hits the auction block alongside the launch of the brand’s newest flavor Pink Lemonsqueezy, a pink lemonade inspired cocktail with a hint of sweet citrus.

Set inside a custom, bedazzled mini BuzzBallz mold modeled after the Pink Lemonsqueezy container, the 9-carat lab-grown pink diamond delivers shine with BuzzBallz flair, it notes. Valued at $35,000, the Pink Lemonsqueezy engagement ring is the ultimate statement piece for lovers ready to take their connection — and their BuzzBallz obsession — to the next level, the company says.

“Every main squeeze deserves the best and at BuzzBallz, ‘the best’ means going bigger and brighter than anyone asked for,” said Jess Scheerhorn, vice president of BuzzBallz, in a statement. “We couldn’t resist giving Pink Lemonsqueezy a launch that lives up to BuzzBallz’ over-the-top vibe, from the ring’s pink hue and iconic round shape to an unforgettable moment only a true BuzzBallz power couple could pull off.”

The ring goes up for grabs on eBay at 10 a.m. ET on Feb. 3, with bids beginning at just $2.14, the company notes. The auction closes 10 a.m. ET on Feb. 10, giving one bidder the chance to pop the question with a ring guaranteed to make their main squeeze gasp, it says. The ring and matching ring box will ship by Feb. 13, with proceeds benefiting a heart-related charitable cause, it adds.

Bottled at 15% ABV, Pink Lemonsqueezy is rolling out nationwide at stores and online retailers.

KEYWORDS: lemonade marketing campaign Ready-to-Drink (RTD) Cocktails

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