Hard seltzers are sizzling hot in the beverage marketplace, now comprising 7% of total beverage alcohol. Brands that want to succeed will need to entice consumers with flavor and formulation innovation and convenient RTD packaging.

Calypso, Milwaukee, reported a more than 50% sales increase during the first half of 2021. These numbers follow a year of explosive 62% growth in 2020 and come on the heels of a successful 2019 for Calypso, which saw 33% growth and category leading sales velocity in its core line of flavored lemonades, the company says.

With the emergence of the pandemic, consumers turned to the juice category to support their immune systems. That has resulted in growth across many segments including refrigerated lemonades and aseptic juices.

Juicy Juice, a brand of Harvest Hill Beverage Co., expanded its portfolio with two new flavors: Berry Lemonade and Watermelon. 

Snow Capped Cider will follow up its Gold Rush launch from last summer with this year’s new flavor: Snow Capped Cider Lavender Lemonade. 

Blake’s Hard Cider released Blake’s Hard Cider Lemonades in two refreshing flavors ― Blueberry Lemonade and Strawberry Lemonade.

To support summer fun for those staying close to home, Juicy Juice is kicking off the Slide into Summer Sweepstakes, offering five families a chance to win a deluxe backyard playset with installation included. 

SUNNYD, a brand of Harvest Hill Beverage Co., released two limited-edition flavors: Lemonade and Raspberry Lemonade. 

Crafted with a balanced pairing of real squeezed lemons and limes, Spindrift's Unsweetened Lemonade Sparkling Waters come in three twists on the classic drinks, the company says. 

Spindrift, Newton, Mass., is putting its signature spin on a summertime favorite.