Herbs, Etc. announced the official launch of ChlorOxygen Lemonade, a new portable format of its chlorophyll supplement.

With growing consumer interest in simple, plant-forward wellness rituals, Herbs, Etc. developed a convenient, sugar-free powder designed to fit modern, on-the-go lifestyles, it says.

“Consumers are increasingly looking for clean, simple ways to support everyday wellness,” said Dan Coyle, president of Herbs, Etc., in a statement. “We developed this new format to make a trusted product even more convenient, without compromising quality or formulation integrity.”

ChlorOxygen builds on decades of herbal expertise, the company notes. Herbs, Etc. has specialized in liquid botanical extracts since 1969, developing practitioner-informed formulas designed with bioavailability and quality sourcing in mind, it says

Sara Steinbeck, director of sales and marketing at Herbs, Etc., stated: “As the category continues to evolve, we’re focused on meeting consumers where they are. ChlorOxygen Lemonade Powder builds on a proven product while offering a format that reflects modern lifestyles. Plus, it has the added benefit of fiber, which a lot of consumers are looking to increase in their diets.”

www.herbsetc.com