New York-based G Fuel Energy Formula, the official energy drink of Esports, announced the Sept. 12 launch of its new limited-edition raspberry lemonade flavor: HYPE SAUCE.

In time to ring in the fall season, Laird Superfood has brought back its Pumpkin Spice Coconut Creamer. 

Laird Superfood launched the latest flavor in its HYDRATE Coconut Water portfolio: Pineapple Mango.

Available online, RESPAWN is a new mental performance drink mix designed for gamers, by gamers.

True Lemon introduced its self-titled line of fruit-infused “spa water,” True Lemon Fruit Infusions drink mixes. 

Buddha Teas released its latest product: Golden Milk Powder. 

Conure LLC launched its self-titled line of super herb and adaptogen-infused water enhancers. 

Devil Daves Bloody Mary Sticks released its self-titled Bloody Mary stick pack, in a dry and granulated form. 

KHS USA is expanding its portfolio with the Innopouch IM Focus, which provides a horizontal form/fill/seal pouching machine especially for the packaging of dry products in single-serve formats.

Cocktail culture, consumer experimentation and mixologist innovations are the core cocktail mixer growth-drivers, and younger legal-drinking-age consumers are at the center of these trends.