Nuun Hydration, a Nestlé Health Science brand, unveiled its new Nuun Sport Hydration Electrolyte Powder Drink Mix.

Just in time for summer, Splenda and its parent company Heartland Food Products Group, is expanding into the drink mix category with the introduction of Splenda Peel & Pour Zero Calorie Drink Mix. 

VivaStix, a new health-science nutrition and wellness company, announced the launch of its newest product: VivaStix Instant Energy + Electrolytes.

Since its founding in 2012, powdered hydration brand Liquid I.V. has prioritized the symbiotic relationship of function and flavor.

Liquid I.V. is delivering on sustainability through a number of initiatives.

XTEND, a brand of Austin, Texas-based Nutrabolt, today announced the launch of a new product in its line of hydration and recovery amino acids: XTEND Healthy Hydration.

Vancouver-based Blume, a superfood latte brand, announced the launch of its new blend: Salted Caramel.

Although much of those sales come from the non-aseptic sports drink segment, sport drink mixes is showing that its contribution to the category, though niche, is gaining traction with consumers.

Ultima Replenisher announced the launch of a Tropical Variety Pouch packed with flavors including new Passionfruit, Blue Raspberry, Pink Lemonade and Watermelon.  

Liquid I.V., a brand of Unilever, is ringing in the holidays with a new, limited-edition flavor: Caramel Apple.