XTEND, a brand of Austin, Texas-based Nutrabolt, today announced the launch of a new product in its line of hydration and recovery amino acids: XTEND Healthy Hydration.

Vancouver-based Blume, a superfood latte brand, announced the launch of its new blend: Salted Caramel.

Although much of those sales come from the non-aseptic sports drink segment, sport drink mixes is showing that its contribution to the category, though niche, is gaining traction with consumers.

Ultima Replenisher announced the launch of a Tropical Variety Pouch packed with flavors including new Passionfruit, Blue Raspberry, Pink Lemonade and Watermelon.  

Liquid I.V., a brand of Unilever, is ringing in the holidays with a new, limited-edition flavor: Caramel Apple.

My Drink Bomb by Mixology announced a new range of pure infusions for alcohol and non-alcohol drinks. The latest collection of infusion flavors are Cane Sugar & Rock Sugar Plus, Spices and Dried Flowers.

Nutrition company MANTRA Labs introduced HYDRATE, a new broad-spectrum hydration drink mix.

Tennis champion and entrepreneur Venus Williams in partnership with beverage innovator Dyla Brands, New York, announced the launch of her newest product under the Happy Viking umbrella: Happy Viking Superfood Complete Plant Nutrition.

Essential Elements Nutrition (Eé) announced the launch of its Apple Cider Vinegar-Infused Hydration Sticks, designed to replenish electrolytes and provide immune support, the company says. 

GoodBelly, a brand of NextFoods Inc., announced the launch of a new line of quick-dissolving, fruity probiotic powder: GoodBelly To Go Fast Melts.