Baltimore-based True Citrus launched True Lemon Kids, a low-sugar, clean-label powdered drink mix designed for children.

Liquid I.V., El Segundo, Calif., is expanding their family of Multipliers with its latest launch: Hydration Multiplier+ Immune Support. The newest non-GMO drink mix contains an immune support blend and will be available nationwide at retailers like Walmart, Amazon, Costco and Liquid-IV.com.

Operation Gratitude ships beverages, snacks and treats to first responders, National Guard members and deployed troops to express thankfulness. 

Noting that some of its powders and milks  have been around for 75 years, the Nestlé design team revamped its whimsical rabbit Quiky while emphasizing a bold yellow as a beacon for the brand.

Liquid I.V. released Energy Multiplier, a non-GMO, vegan electrolyte drink mix that provides two to three times more hydration than water alone, it says.

Neuro Brands LLC, Los Angeles, has introduced a new line of powdered drink mixes. The new mixes debuting this week are powdered versions of the neruoSLEEP and neuroIMMUNE beverages.

Liquid I.V., El Segundo, Calif., is pivoting resources previously dedicated to large scale events like Coachella and Stagecoach to focus on donating to those battling the COVID-19 pandemic on the frontlines.

As the demand for healthy, functional, performance-based beverages continue their upward trajectory, OWYN is literally “owning” its share of the marketplace through truth and transparency.

While working on his most recent creation, Kool-Aid Man left his house to find the mystery flavor for the new Kool-Aid Mystery Jammers but got lost along the way — now he needs America’s help.