Liquid I.V. announced the launch of Energy Multiplier Sugar-Free, an innovation designed for a new generation of consumers who expect more from their energy drinks.
British tea brand Twinings announced the launch of Twinings Refreshers, its first ever herbal tea instant beverage, specially crafted to dissolve in cold water and deliver bold flavor in seconds.
Gatorade will expand its all-day hydration lineup with new functional products designed to support athletes beyond game time, including a new Gatorade Hydration Booster variant: Relax.
BIOLYTE unveiled a brand redesign across all product lines, including ready-to-drink bottles and On The Go packets. The refresh features vibrant, bold colors, a simplified logo and updated flavor names.
Gatorade, a brand of PepsiCo Inc., Purchase, N.Y., announced the launch of Gatorade Hydration Booster, a new electrolyte drink mix designed to be an all-day hydration hero, it says.
This year’s State of the Industry report on sports and protein drinks highlights how the category is tapping into everyday wellness trends to support the needs of consumers.
Liquid I.V. announced its first brand refresh, revealing a modern visual identity and color palette with customer-inspired, benefits-driven packaging and merchandising.