Operation Gratitude ships beverages, snacks and treats to first responders, National Guard members and deployed troops to express thankfulness. 

Noting that some of its powders and milks  have been around for 75 years, the Nestlé design team revamped its whimsical rabbit Quiky while emphasizing a bold yellow as a beacon for the brand.

Liquid I.V. released Energy Multiplier, a non-GMO, vegan electrolyte drink mix that provides two to three times more hydration than water alone, it says.

Neuro Brands LLC, Los Angeles, has introduced a new line of powdered drink mixes. The new mixes debuting this week are powdered versions of the neruoSLEEP and neuroIMMUNE beverages.

Liquid I.V., El Segundo, Calif., is pivoting resources previously dedicated to large scale events like Coachella and Stagecoach to focus on donating to those battling the COVID-19 pandemic on the frontlines.

As the demand for healthy, functional, performance-based beverages continue their upward trajectory, OWYN is literally “owning” its share of the marketplace through truth and transparency.

While working on his most recent creation, Kool-Aid Man left his house to find the mystery flavor for the new Kool-Aid Mystery Jammers but got lost along the way — now he needs America’s help.

December always is a busy time of year, but that didn’t stop innovators in the beverage market from releasing the latest crop of new products. In Beverage Industry’s Readers’ Choice: New Product of the Month poll for December, Hercules Mulligan Rum + Rye closed out the monthly poll by garnering 30 percent of the votes.