Just in time for summer, Splenda and its parent company Heartland Food Products Group, is expanding into the drink mix category with the introduction of Splenda Peel & Pour Zero Calorie Drink Mix.
"Splenda Peel & Pour Zero Calorie Drink Mix is a new and easy way to create a delicious pitcher of drinks to share with family and friends," said Jeff Marvel, senior brand manager for Splenda, in a statement. "We know that drink mix category sales rise from Memorial Day through Labor Day, making this the perfect time to offer Splenda Peel & Pour for summer's gatherings, whether it's graduation parties, backyard barbeques, pool days or family reunions."
The unique liquid pods filled with concentrated drink mix make it easy and convenient to create a pitcher of delicious and refreshing zero calorie, zero sugar beverages in seconds, the company says. Simply peel back the lid of the liquid pod, pour into two quarts of water in a pitcher to enjoy a zero calorie, zero sugar delicious refreshment over ice or chilled, it adds.
Splenda Peel & Pour is available in four refreshing flavors: Pink Lemonade, Sweet Tea, Fruit Punch and Peach Mango. Six liquid pods in each package makes 32 servings, the company notes.
Sold in six count packages for a suggested retail price of $6.99, Splenda Peel & Pour Drink Mix now is available in the drink mix aisle at select retailers nationwide, including Publix, HEB, The Giant Company and Shop Rite, Albertson's, Safeway, Food Lion, Hannaford and Stop & Shop, and coming soon to select Walmart stores, it says. The product also is available on Amazon.