Muscle Milk, a part of the Gatorade portfolio, announced the launch of its Muscle Milk S’mores flavor just in time for the fall season.

Welch’s Zero Sugar hits shelves on Sept. 1. The juice line is available in two refrigerated flavors ― Passion Fruit and Grape ―as well as three shelf-stable flavors ― Tropical Punch, Strawberry and Concord Grape ― in multi-serve and single-serve formats. 

Nixie introduced its new Organic Zero Sugar Soda line with the launch of three varieties: Classic Cola, Root Beer and Ginger Ale.  

CELSIUS, the premium, lifestyle energy drink, announced the launch of CELSIUS Sparkling Cherry Cola. 

New York-based Swoon, a zero-sugar beverage brand, announced the launch of its newest campaign, Bestie. 

Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., introduced the newest addition to the Coca-Cola Creations lineup and the second drop for 2024: Coca-Cola K-Wave Zero Sugar.

Jordan’s Skinny Mixes, a leading brand for zero-calorie and zero-sugar syrups, announced the launch of its new Sours Collection. 

BODYARMOR unveiled BODYARMOR ZERO SUGAR, the brand’s first zero sugar sports drink.

Ocean Spray Cranberries Inc., the agricultural cooperative owned by roughly 700 farmer families, announced the launch of Ocean Spray Zero Sugar Juice Drink, the first beverage from Ocean Spray with zero grams of sugar and no artificial sweeteners.

West Babylon, N.Y.-based G FUEL Energy announced its collaboration with Warner Bros. Discovery Global Consumer Products to launch the Friday the 13th-inspired Hack 'N' Slash, now available for purchase at GFUEL.com.