Melting Forest
GNC, a leader in health and wellness, announced the arrival of functional-mushroom beverage-maker Melting Forest.
Melting Forest touts zero-sugar sparkling mushroom functional beverages, formulated for either uplift or relaxation, it says. The Energy line delivers 150 mg of caffeine with just 5 calories to support focus and activity, while D-Stress is caffeine-free and designed to promote calm with elevated l-theanine.
Melting Forest beverages showcase active adaptogens, such as cordyceps militaris for energy and focus, lion’s mane for cognitive function, and reishi for immune balance, working individually to deliver targeted wellness benefits, the company says.
“Melting Forest was founded with the vision of creating a beverage brand that seamlessly blends fun, functionality and flavor,” said Sean McDonald, co-founder and CEO of Melting Forest, in a statement. “We identified a clear gap in the market for mushroom-based drinks that not only deliver tangible benefits — such as enhanced focus, stress relief and sustained energy — but also offer exceptional taste and strong shelf appeal.”
Mark Butera, senior vice president of merchandising at GNC, added: “Customers want energy and stress relief products that feel good and fit real life. Melting Forest is exactly the kind of Drop we love: a fun, modern format with ingredients customers are excited about, backed by a trusted retailer.”
Available in four flavors — Black Cherry, Mango Guava, Strawberry Lavender and Coconut Pineapple —Melting Forest can be purchased at GNC stores and on GNC.com, featured in The Drop, by GNC, GNC’s innovation hub.
www.meltingforest.com
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