Lipton Hard Iced Tea launches Zero Sugar lineup
New offerings now available in 4 flavors
Lipton Hard Iced Tea, Rochester, N.Y., is expanding its portfolio with the launch of Lipton Hard Iced Tea Zero Sugar, a 95-calorie, zero-sugar offering that taps into growing consumer demand for lighter, lower-calorie beverage alcohol options.
Available now in four flavors — Half & Half, Raspberry, Lemon and Peach — the lineup delivers balanced sweetness and a light, flavor-forward taste, the company says. At 5% ABV, Lipton Hard Iced Tea Zero Sugar provides smooth, sessionable refreshment consistent with the brand’s existing portfolio, it adds.
“Lipton Hard Iced Tea Zero Sugar strengthens our portfolio and position in the better-for-you hard tea space,” said Lisa Texido, brand director of Lipton Hard Iced Tea, in a statement. “With over 130 years of tea expertise, this new extension delivers zero sugar, lower calorie refreshment with the smooth, delicious Lipton flavor consumers expect and trust.”
Lipton Hard Iced Tea Zero Sugar is available to order in 12-count variety packs, while Lipton Hard Iced Tea Zero Sugar Half and Half also is available in 24-ounce cans, it notes.
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