Items Tagged with 'hard tea'

Turkey Hill  has partnered with Scarlet Letter Beverage Co. to add an entirely new category to its brand portfolio: Turkey Hill Hard Iced Tea.

With ready-to-drink (RTD) beverage alcohol becoming a driving force in the market, experts highlight why consumers are gravitating to these RTD solutions, as well as market trends that could influence the future of this space.

This year’s State of the Industry report on the U.S. beer market highlights the contrasting performances of the category’s segments as super-premium beers, flavored malt beverages, import beers and non-alcohol segments continue to deliver positive performance.

Award-winning canned cocktail brand Betty Booze, created by Blake Lively, is serving up its first-ever vodka-based drinks.

AriZona Beverages announced its entering the spirits market with the launch of AriZona Hard with Vodka.

Twisted Tea Hard Iced Tea is back this holiday season with a bigger, more twisted version of its advent calendar. The 25 Days of Twistmas is a limited-edition advent calendar stocked with a 25-can variety of 24-ounce tallboy flavors.

Michael Michail and Universal Brands Inc. debuted Xpress Harder Iced Tea, a 9.9% ABV hard iced tea available in a 24-ounce single serve can.

Experts credit consumers’ affinity for ready-to-drink (RTD) alcohol to flavor exploration. With growth from premium RTD cocktails and hard teas, the category has been a positive for the overall beverage alcohol market.

Beverage industry veteran Brandon Cason, announced the official launch of TEABIRD Hard Sweet Tea.

Consumers have hit the road and air this summer, creating more eyeballs on out-of-home ad campaigns. Clear Channel Outdoor offers insights on how beverage brands can create campaigns to help support their summer sales goals.