AriZona Beverages announced its entering the spirits market with the launch of AriZona Hard with Vodka.

After expanding into beverage alcohol with an initial malt offering, AriZona will serve more of the 21 and older crowd with its new premium vodka line, it says. This highly anticipated range marks a key step in the evolution of the brand as it enters the spirits category, it notes.

The new spirit spiked line fuses cold-brewed tea with premium, six times-distilled vodka, giving the brand’s most iconic flavors a powerful kick, the company says. AriZona Hard with Vodka will debut in four flavors crafted of 12-hour cold-steeped tea, top-shelf vodka, and real juice for a crisp, clean taste, it adds. 

The variety eight-pack includes the following four flavors:

•    AriZona Hard with Vodka Green Tea:  A drizzle of honey adds balancing sweetness to this vodka-infused elixir, crafted with cold-brewed green tea and ginseng extract.

•    AriZona Hard with Vodka Lemon Tea: Flavorful cold brew tea punctuated by bright citrus notes and finished with crisp vodka.

•    AriZona Hard with Vodka Peach Tea: Defined by plump, juicy peaches, this cold brew tea is intensified with premium vodka.

•    AriZona Hard Vodka with Raspberry Tea: A fusion of brewed tea and bold raspberry flavor, spiked with smooth vodka.

 AriZona Hard with Vodka will be available in signature 22-ounce Big Cans across more than 24 markets, distributed by RNDC, with a suggested retail price of $3.49 a can.

www.arizonahard.com