Waterloo Sparkling Water announced two all-new flavors, Banana Berry Bliss and Melon Medley, and the return of fan-favorite Lemon Italian Ice, now available year-round.
Crooked Pop, a spiked soda brand designed to bring transparency and clean ingredients to the beverage alcohol category, unveiled its signature lineup of hard sodas.
Launched in 2020, Culture Pop Soda has established itself as a better-for-you alternative to traditional sodas, packed with a juice blend and a probiotic blend.
Mike's Hard Lemonade, Chicago, unveiled its new platform “Made with Real Character” that celebrates individuality, imperfection and the power of showing up as you are.
With its commitment to quality and Japanese ingenuity, -196 is a vodka seltzer that brings whole-fruit flavor experience to the ready-to-drink spirits category.
Maison Perrier is enhancing its portfolio with the addition of French Kiss: a sweetened, sparkling water that brings fruit flavors and prebiotic benefits.
Malibu announced the release of Malibu Pink, a bold new flavor innovation bursting with the fruity flavor of guava, pineapple, and coconut and a playful pink color, it says.