Seattle-based Talking Rain Beverage Co. announced the national release of Sparkling Ice Spiked, a full-flavored hard seltzer with 4 percent alcohol, zero sugar, 1 gram of carbs, 80 calories, and is gluten free.

Nestlé Pure Life Purified Water has released Fruity Water, a new flavored water collection for kids.

Brewers Collective, the craft business of Anheuser-Busch, launched LQD, a flavored malt beverage crafted with high-quality, natural ingredients and real fruit, along with coconut water and green tea.

Belvedere Vodka has released its newest edition: Ginger Zest. 

Wild Roots Spirits released a new vodka infused with fresh huckleberries. 

Waterloo Sparkling Water is debuting its self-titled canned sparkling water. 

In the consumer packaged goods space, brand owners are tasked not only with creating a product that resonates with consumers, but a package that conveys its purpose and message to them.