Mike's Hard Lemonade, Chicago, unveiled its new platform “Made with Real Character” that celebrates individuality, imperfection and the power of showing up as you are.
With its commitment to quality and Japanese ingenuity, -196 is a vodka seltzer that brings whole-fruit flavor experience to the ready-to-drink spirits category.
Maison Perrier is enhancing its portfolio with the addition of French Kiss: a sweetened, sparkling water that brings fruit flavors and prebiotic benefits.
Malibu announced the release of Malibu Pink, a bold new flavor innovation bursting with the fruity flavor of guava, pineapple, and coconut and a playful pink color, it says.