Starbucks Corp. entered the energy category for the first time with the introduction of Starbucks BAYA Energy, a ready-to-drink (RTD) beverage, which is crafted from caffeine naturally found in coffee fruit.
IQBAR announced the launch of IQMIX hydration mixes, a hydration stick pack that combines three times the electrolytes found in the average sports drink with mood and clarity boosting compounds, the company says.
As the functional and flavorful capabilities of domestic and exotic fruits continue to be experimented with, a healthy mix of traditional and emerging combinations are on the horizon for beverages, experts note.
Hard seltzer brand available in 4 natural fruit flavors
November 12, 2020
Seattle-based Talking Rain Beverage Co. announced the national release of Sparkling Ice Spiked, a full-flavored hard seltzer with 4 percent alcohol, zero sugar, 1 gram of carbs, 80 calories, and is gluten free.
Brewers Collective, the craft business of Anheuser-Busch, launched LQD, a flavored malt beverage crafted with high-quality, natural ingredients and real fruit, along with coconut water and green tea.