Molson Coors announced the introduction of Happy Thursday, a new line of bubble-free, spiked refreshers — a brand co-created with members of the 21 and up Gen Z community.
Playboy Spirits, in a joint venture between Spirits Investment Partners (SIP) and PLBY Group, announced the launch of PLAY HARD, a premium line of vodka seltzers.
Curaleaf Holdings Inc., a leading international provider of consumer cannabis products, announced the launch of Zero Proof, a new brand of THC drinkables in fast-acting, sessionable and easy-to-use formats.
Novo Fogo Cachaça announced reformulating and redesigning its popular line of award-winning Brazilian canned cocktails, offering consumers a fresh way to experience a carbonated twist on Brazil’s national cocktail: the Caipirinha.
Gay Water, a canned vodka soda company, announced the launch of its Gay Water, introducing one of the first alcohol beverage brands to be founded and grounded in the LGBTQ+ community.
Sports nutrition and lifestyle brand Bucked Up is expanding its energy drink lineup introducing LFG Burn, a performance energy drink modeled after the brand’s LFG Burn pre-workout.