Crooked Pop
Crooked Pop, a spiked soda brand designed to bring transparency and clean ingredients to the beverage alcohol category, unveiled its signature lineup of hard sodas.
After building Bai into a household name and selling it to Dr Pepper, Ben Weiss founded Crooked Pop, introducing a new approach to ready-to-drink (RTD) alcohol, powered by Organic Super Dry Alcohol (OSA); a proprietary fermentation innovation developed over four years, the company says. Derived from ancient grains including quinoa, amaranth, millet, and cassava, OSA creates a clean, neutral alcohol base without the need for distilled spirits, malt brews or artificial enhancements, it adds.
“Before Bai, you couldn’t find a great-tasting soft drink that wasn’t loaded with artificial ingredients and sugar,” Weiss said in a statement. “Today, the same problem exists in the hard soda category. It’s flooded with artificially flavored malt brews and distilled spirits stripped of flavor and mouthfeel. Crooked Pop isn’t just a new hard soda brand. We’re creating an entirely new RTD category powered by zero-sugar, USDA-certified Organic Super Dry Alcohol.
“Today’s hard soda aisle looks like the soft drink sector did 15 years ago — sweet, artificial and stuck in the past,” Weiss continued. “Crooked Pop is a wholly new and game-changing formulation. We went back to the drawing board, using ancient grains and fermentation to create the first clean, USDA-certified Organic Super Dry Alcohol.”
Crooked Pop debuted with the following three nostalgic, flavor-forward varieties:
Orange Cream — a smooth, creamy nod to the classic soda float;
Blackberry — a sweet and tangy twist on a traditional favorite; and
Cherry Lime — a bright, juicy combination of citrus and fruit.
Each can contains 80 calories, fewer than 1 gram of carbohydrates, and no artificial colors or sweeteners, the company notes.
Crooked Pop is available nationwide in select markets, and online at the company’s website.
www.drinkcrookedpop.com
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