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ROHA is one of the largest players in the food color & ingredients industry, serving major names in the FMCG, Pharma, F&B, and Industrial colors industry.
The beverage category has always pushed the envelope… but the emergence of an entire beverage culture has propelled these products to the forefront of the industry's most defining trends.
As consumer diets drive the need for clean label, gluten-free and functional ingredients, suppliers take the steps to make it easier for beverage-makers.
Along with the United States, many countries require genetically modified foods to be labeled. Effective this year, the National Bioengineered Food Disclosure Standard requires manufacturers in the beverage industry to label products using the term “bioengineered” instead of “GMO.”
The usage of vitamin D and K in combination bolsters immune support, while botanical extracts, such as acerola, beetroot and yerba mate, provide vitamins and antioxidants. Minerals such as zinc also are trending.
Ingredient companies are naming new leaders and inking new strategic distribution deals to expand the reach of clean-label, plant-based proteins to more markets.
As consumers up their healthy lifestyles, they are searching for natural, clean label and non-GMO color products. Fact.MR estimates that the global natural food colors industry will reach $17 billion by 2031.