In the world of beverages, a core part of how many people now define “better-for-you” beverage choices lies in the use of botanicals and adaptogens in formulations, experts note.
As the beverage industry continues to show strong and sustained demand for fruit ingredients, particularly tropical fruits, experts highlight how brands look to innovate in a highly competitive and fast-moving market.
As better-for-you trends proliferate, the baseline for consumer packaged goods (CPG) shows that clean label has moved beyond a trend to an expectation.
As functional beverage trends continue to impact ingredient markets, experts highlight how hydrocolloids remain essential in health-forward formulations.
With more interest in the brain-body connection, consumers increasingly are seeking beverage solutions that not only support cognitive health, but also mental and emotional well-being.