With a multitude of benefits, high-pressure processing (HPP) technology is used by beverage-makers for product like cold-pressed juices and cold brew coffees, experts share.
As consumers continue to demand more than hydration from their beverages, manufacturers are turning to new ways to deliver on functionality and clean label preferences.
Launched in 2020, Chlorophyll Water provides more than just hydration. The water is loaded with chlorophyll and vitamins, supplying plenty of potential health benefits while valuing sustainability.
Experts share insights on why consumers are drawn to clean label and non-GMO beverages, as well as what beverage-makers can do to appeal to such preferences.
Although hydrocolloids do not provide specific health benefits, experts note that their functional attributes make many of the trendy, health-forward drinks possible.
As wellness trends have taken hold in the beverage space, experts highlight how natural and organic trends are impacting color choices used in the market.
With growing awareness of the connections between individual health and that of nature or the environment, such interests are prompting more consumers to seek out clean label and non-GMO beverages.