Holla Spirits announced a bold refresh of its ready-to-drink Crush cocktail lineup, reinforcing the brand’s commitment to fun, flavor and quality, it says.

The updated portfolio features new can designs, fully printed cartons and the introduction of a Grapefruit crush flavor, expanding Holla’s lineup of vodka-based canned cocktails. 

To make trial easier than ever, Holla also launched variety four-packs, showcasing its 12-ounce Orange, Grapefruit, Watermelon and Blueberry Crush cocktails — each lightly carbonated and crafted at 4.5% ABV, it notes. Select SKUs also are available in a 16-ounce single-serve size, ideal for retail cold boxes and stadiums, the company notes.

In addition, Holla is debuting a first-of-its-kind canned cocktail innovation: CrushTea, a refreshing blend that combines the brand’s popular orange crush with tea, delivering a new twist on a fan favorite, it says.

“We saw a real opportunity to raise the bar in RTDs by leaning into what people actually want — big, bright flavor, approachable strength and packaging that feels as fun as what’s inside,” said Patrick Shorb, founder of Holla Spirits, in a statement. “This refresh isn’t just about how our cans look; it’s about making it easier for consumers to discover Holla, try multiple flavors, and have a great time doing it.”

Holla’s vodkas are seven-times distilled, gluten-free, non-GMO and vegan, with many flavored vodka ingredients sourced from craft and natural flavor providers, it notes. The company also deeply eco-conscious, having pioneered the industry’s first custom-molded Italian eco-beverage cork made from plant-based materials, it says.

Holla Spirits products are available in more than 1,100 locations across Pennsylvania, including Fine Wine & Good Spirits stores, and also can be found in Maryland, Delaware, Virginia, North Carolina, New Jersey and Florida.

www.hollaspirits.com