Delaware-based Dewey Beverage Inc., recently announced that country music star Kane Brown will serve as chief flavor officer. Launched in 2021, the company created the canned crush cocktail, Dewey Crush. The “Famous Friends” singer was introduced to Dewey Crush by a family member — he hadn’t heard of one until meeting his wife and spending time with her on the East Coast — and immediately fell in love, the company says. He joined the company initially as an early investor, but wanted more.

“To have the opportunity to team up with Dewey Crush and bring not only the drink, but the idea of summer fun, to Tennessee and on tour year-round, seemed like an easy decision to make,” Brown said in a statement. “Dewey Crush has been a hit with my friends at every stop on tour and is definitely my band’s new favorite drink.”

In a statement, co-founder Jarret Stopforth said the company is “honored” that Brown decided to join the Dewey Crush family.

“We are so grateful for this opportunity to work with Kane and look forward to making summer a 365-day season fueled by Dewey Crush and Kane’s music,” Stopforth said.

Dewey Crush RTD cocktails come in three flavors: Original Orange, Ruby Red Grapefruit and Watermelon. The company’s Delaware launch has since expanded it into Maryland, Washington D.C. and New Jersey. There are plans to launch in Virginia and Tennessee within the next few months, it notes.