“Our new flavor innovations are a direct reflection of our fans’ evolving taste preferences — a growing desire for delicious, flavor-forward, sessionable beverages,” said Clement Pappas, Stateside Brands CEO and co-founder, in a statement. “We took our time to ensure each flavor was executed to the best taste profile possible. Heading into the warmer months, we’re excited to bring our Blueberry Lemonade and Half & Half Variety Pack to our current fans and new consumers across the country, while continuing to reinforce our leadership in the spirits-based RTD category.”

Surfside’s RTDs are made with vodka, real tea and real lemonade. Each can contain 100 calories, 2 grams of sugar and zero bubbles, it notes.

Surfside Blueberry Lemonade + Vodka combines the lemonade flavor with a burst of sweet hints of blueberry. Available now in single-flavor four-packs, Surfside Blueberry Lemonade + Vodka will join the Surfside Lemonade variety eight-pack this spring.

Surfside Half & Half variety eight-pack builds on the success of the fan favorite Surfside Half & Half + Vodka, the brand’s second-highest growth SKU, the company says. The Variety Pack includes the following new and existing flavors:

•    Surfside Iced Tea Half & Half + Vodka: A signature twist on the classic blend of half iced tea and half lemonade.

•    Surfside Raspberry Half & Half + Vodka: Fruity and bright with raspberry flavors.

•    Surfside Mango Half & Half + Vodka: A tropical spin on the acclaimed original Half & Half.

•    Surfside Blackberry Half & Half + Vodka: A bold remix of the classic Half & Half with juicy blackberry flavor.

“By continuing to introduce new products that resonate with today’s consumers, we’re able to drive sustained growth and expand our reach nationwide,” said Matt Quigley, Stateside Brands president and co-founder, in a statement. “These new flavors perfectly exemplify where we’re taking the brand. I’m deeply involved in the design of every Surfside can and with our new Half & Half Variety Pack we leaned into a refined, golf-inspired aesthetic that’s intentionally signaling a prominent occasion for enjoying our Half & Half flavors. We take real pride in raising the bar with best-in-class offerings that give our fans even more reasons to reach for Surfside.”

The complete Surfside portfolio is available direct-to-consumer online and in stores across the United States. Surfside is line priced with a suggested retail price (SRP) of $10.99 for a four-pack of cans and an SRP of $19.99 for a variety eight-pack.

www.drinksurfside.com